The same survey asked respondents about internal challenges in delivering their marketing strategy. In 2018, 44% said a lack of integration across all elements of the customer experience was an obstacle. In 2019, 41% noted the same challenge.

—Ajay Kapoor, Global Vice President and General Manager, Digital Transformation and Strategy, SharkNinja. “Many, many advertisers view Facebook as an optimal performance marketing channel, and performance marketing is dependent upon the quality of the audience.

(The Tapscott bibliography reads like a chronology of digital transformation over the last 20 years: “The Digital Economy” (1994); “Digital Capital” (2000); “The Naked Corporation” (2003), “Wikinomics” (2006); “Radical Openness” (2013).). In September 2017, BRI commissioned a report called “Blockchain and the CMO: The Next Era of Marketing,” in support of one of its key research verticals.

The challenge is with a longer sales cycle; it can take six, 12 or even 18 months to generate the data necessary to get these KPIs. Mobile Ad Spending. We currently estimate that US B2Bs will spend $2.27 billion, or 37.3% of their digital ad dollars, on mobile placements in 2019. (This is lower than our 2017 estimate of 41.5% for mobile in 2018).

At eMarketer, we define digital transformation as the process by which business leaders harness capabilities and advances of emerging technologies to reinvent their companies’ operations, products, marketing, culture and goals for future growth. So what does digital transformation have to do with programmatic, and why is it driving continued investment and adoption of automated buying?

How far along is the retail industry digital transformation? The retail industry value chain in China is at an early stage of digital transformation, driven by the country's biggest internet companies, some of which are providing their services and technology to brick-and-mortar retailers. A number of smaller artificial intelligence (AI) startups are also in this area.

The lengthening holiday shopping season poses many challenges for retailers. But consumer behavior in 2018 suggests that Western Europe’s digital buyers respond well to multiple discount days, from Black Friday through to “winter sales” after New Year.