For our report on how the role of the CMO has changed in recent years, we asked more than 60 CMOs about their current priorities and what they’re planning for 2020. Our interviews covered everything from iHeartMedia’s CMO talking about the digital transformation of radio to Ryan Dell taking men’s lifestyle brand MVMT from online to offline.

Like customer experience and digital transformation, the need for innovation has become a priority across industries. Retail is no exception. A new PYMNTS and AEVI survey examined what is motivating retailers to innovate payments. The biggest driver to innovate was competition (84.6%). No one wants to get left behind, and many just want to be on a level playing field.

Digital transformation is permeating all aspects of selling food and beverage

We recently sat down with retailers, including Enjoy Life Foods, Natori and Knix, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most, challenges they face with measurement and whether they’ve acquired enough first-party data. In today’s “Industry Voices: A Focus on Retail” video, we look at how they incorporate all the data they’ve collected to create a more unified customer view.

We recently sat down with retailers, including Natori, Article and Knix, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most and the challenges they face with measurement. In today’s “Industry Voices: A Focus on Retail” video, we delve into the first-party data they’ve collected—and whether they need more.

We recently sat down with several retailers, including Thinx, Enjoy Life Foods and Article, to discuss their current marketing efforts, their thoughts on first-party data and how they define digital transformation. Last week, we dug into the marketing channels they rely on. In today’s “Industry Voices: A Focus on Retail” video, we delve into the role that measurement plays in their ongoing efforts.

How to accelerate digital transformation with a martech platform upgrade Considerations for where and how to invest. Potential gaps in connecting and leveraging real-time data. PRESENTERS. Sandra Swindle is a senior vice president, CRM technology delivery leader at Merkle.

To fuel digital transformation, a number of banks have launched fintech accelerator programs to get access to and stay on top of new innovative solutions. Three Key Questions This Report Will Answer:. Why are accelerators beneficial for banks? What do the accelerator programs of three top banks—Wells Fargo, Barclays, and Citi—look like?

Luxury goods players are recognizing the repatriation of spending by consumers in China, as well as the digital transformation that the sector is undergoing in the country. According to Alibaba, the number of high-end brands selling on its luxury ecommerce platform, Tmall Luxury Pavilion, should exceed 220 by the end of this year, up from 150 before the pandemic.

Marketers are at different stages of digital transformation—some have the basics down, while others are starting from the ground up. At Dmexco last week, we asked several industry experts about their own efforts. Here's what they said.

Technology is the means to transformation, not an end in itself. Rigid internal structures impede many organizations' digital transformation efforts.