Article
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OCT 4, 2019
Increasing digital expectations from customers or partners is the top external business threat for 84% of respondents in Episerver’s digital experience survey of 700 decision-makers in enterprise B2B organizations.
Article
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OCT 17, 2017
According to a recent survey of digital transformation professionals worldwide by Altimeter, nearly half said digital transformation initiatives at their company focused on integrating social, mobile, web and ecommerce efforts into a seamless customer experience.
Article
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AUG 4, 2017
Marketers are at different stages of digital transformation—some have started the process, while others are not really sure what it entails. But according to those that regard themselves as digital transformation leaders, many agree that digital innovation comes with many advantages.
Article
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JUL 31, 2017
A study of marketers worldwide found that some are starting to adopt digital transformation programs to keep up with ever-changing technologies and evolving consumer expectations. And a small percentage already have a process in place.
Article
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NOV 13, 2017
In this special edition of "Behind the Numbers," eMarketer co-founder Geoff Ramsey sits down with top marketing executives around the world to discuss their most pressing challenges and the ways that they are addressing those challenges. Today's topic: Digital transformation and its impact on brands and agencies.
Article
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NOV 26, 2018
For many companies, it is necessary to regularly update their digital strategies in order to stay competitive. But old tech systems can make this an onerous task.
Audio
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JUL 5, 2018
How have programmatic platforms and other new technologies disrupted the marketing creative process? In the new episode of eMarketer's "Behind the Numbers," we discuss some of the changes with guest Grant Munro, co-founder of Shutterstock Custom.
Interview
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MAY 23, 2018
Lessons learned by one telecom giant
Glen Hartman
Senior Managing Director and Lead for North America and Global Digital Marketing/Transformation
Accenture Interactive
Interview
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MAY 23, 2018
And that process stretches across departments
Article
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SEP 16, 2019
As part of our upcoming report on “The Future of the CMO,” we spoke with Gayle Troberman, executive vice president and CMO of iHeartMedia. The company, formerly known as Clear Channel Communications, is a terrestrial broadcaster that owns and operates 858 stations on US airwaves.
Interview
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OCT 11, 2018
A smart approach to the growing trend
Gawain Owen
UK Digital Strategy Director
Jellyfish
Article
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MAR 28, 2018
A new industry survey suggests some retailers are pulling back from IT spending. But digital transformation plans are a major focus for many.
Article
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MAY 29, 2018
Although technology is a means to an end in digital transformation, front and center are organizational and functional issues that marketing teams must tackle so transformative vision can thrive.
Article
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JUL 12, 2018
If it seems like there’s been a flurry of retail acquisitions and partnerships recently, it’s not your imagination. Due to slow organic growth, retail and consumer products companies are turning to often smaller, nimbler companies to boost digital innovation—from getting better consumer insights to cutting-edge logistics.
Article
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NOV 1, 2018
Online grocery sales are reaching a tipping point, a fact that was a given at the inaugural Groceryshop conference held this week. Overall themes of digital transformation and the power of the consumer emerged while Amazon was mentioned less often than you might think.
Article
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OCT 17, 2018
Like customer experience and digital transformation, the need for innovation has become a priority across industries. Retail is no exception. A new PYMNTS and AEVI survey examined what is motivating retailers to innovate payments. The biggest driver to innovate was competition (84.6%). No one wants to get left behind, and many just want to be on a level playing field.
Article
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FEB 13, 2019
Technology is the means to transformation, not an end in itself. Rigid internal structures impede many organizations' digital transformation efforts.
Article
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SEP 19, 2018
Marketers are at different stages of digital transformation—some have the basics down, while others are starting from the ground up. At Dmexco last week, we asked several industry experts about their own efforts. Here's what they said.
Article
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MAY 28, 2018
According to the annual digital trends study by Econsultancy and Adobe, retailers worldwide plan to put a great deal of effort into omnichannel marketing and customer experience this year.
Article
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DEC 20, 2017
A study of marketing and advertising professionals worldwide found that most are focusing on several digital transformation areas to bolster their efforts next year, primarily concentrating on drawing insights from big data.
Report
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JUN 27, 2019
After years of slow consumer adoption, the ecommerce market in Canada is heating up and closing the gap with the US.