The company will drive an incredible 77.7% of US retail media digital ad spend this year. With 41.0% of the country’s ecommerce sales, the highest traffic, and the most mature capabilities among retail media ad platforms, Amazon rules this roost, and that should come as no surprise. Disruptors and Opportunities: Amazon’s Impact on the Advertising Industry’s Status Quo. How does disruption happen?

Buoyed by a surge in US digital advertising, spending by the media and entertainment industries has exceeded pre-pandemic expectations and is poised for continued growth.

Worldwide, core Facebook still accounts for most of Facebook’s total revenues, though it’s still losing share to Instagram. This year, core Facebook will account for 59.4% of total company net worldwide revenues, falling to 51.7% in 2023.

Meta’s lawsuits, settlements, and consumer sentiment are a mounting problem: The company can’t acquire its way out of this one.

The industry accounted for almost a quarter (24.9%) of all US digital ad spending in 2021, per our estimates. Last year, retail grew its ad spend the second fastest of all industries we measure, by 34.5%, behind only entertainment. This year, retail ad spending growth will be the fastest, at 20.2%. It’s also staking its claim in formats most important to Google.

“I stand in solidarity with Neil Young and the global scientific and medical communities on this issue.”. The damage goes beyond music: Bestselling author Brené Brown has paused the release of her two Spotify-exclusive podcasts in the wake of the protests. Competitors take advantage: The controversy has opened a door for Spotify rivals. Apple tweeted a message calling itself “the home of Neil Young.”.

That’s a lot of digital ad spend up for grabs with a lot of retailers vying for their piece of the pie. Dozens of retail media networks are beginning to scale. Amazon has driven much of retail media’s growth to date, but nearly every major retailer now has a retail media network—with several already generating hundreds of millions of dollars in high-margin revenue.

By 2024, we expect US digital ad spend to be about $65 billion higher than what we expected before the pandemic. The biggest drivers behind these larger-than-expected increases are retail media networks and connected TV.

This analyst discussion, made possible by BERA, covered our digital ad spending forecast, plus:. Ad strategies for the linear TV to streaming migration. How retail media networks will reshape the digital ad ecosystem. What you need to know amid Apple's changes in privacy settings and heightened scrutiny of the potentially harmful effects of these platforms.

As retail media advertising continues to increase year over year, retailers and brands have the opportunity to better plan their digital advertising strategies

In a difficult year for advertising worldwide, digital ad spending in Germany will see only 0.8% growth. Most of the industries we break out will decelerate their digital ad spend to some degree, while travel and auto will reduce theirs dramatically.