OCT 23, 2020
In the US, for example, 43% of internet users polled by GlobalWebIndex in May 2020 said their laptop time had increased, and 24% reported spending more time on a desktop. As a result, advertising on desktops and laptops will still contribute significantly to digital ad spending overall.
MAY 13, 2020
Japan is notorious for having a higher-than-average proportion of the population using feature phones (still over 25 million people in 2020, we estimate), but the vast majority of time spent on mobile will be done via smartphones (1:36) and tablets (26 minutes). Time spent on desktop/laptop computers, meanwhile, has been stagnant for several years.