More than a quarter of internet users owned a smart TV—a lower share than in other Western European countries; Belgium and Denmark, for example, registered ownership over 40%. Similarly, fewer than 10% of internet users in France owned a TV streaming device, smartwatch, smart wristband or smart-home product. A degree of conservatism was also reflected in media usage patterns.
Snapchat also attracts a large number of internet users in Denmark (38.2%) and Sweden (35.0%). Unsurprisingly, North America and Western Europe are the dominant regions in Snapchat penetration. Asia-Pacific, meanwhile, languishes at the bottom of the list with penetration of just 1.8% of internet users.