On Cyber Monday, when an estimated $9.2 billion was spent online (according to Adobe), just 2.6% of sales came via social channels. On a better note, social media drove 8% of visits, up 17.5% from 2018’s Cyber Monday.

Attentive said that across its customer base, millions of subscribers opted in for SMS shopping messages each day between Black Friday and Cyber Monday 2020.

Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman, and senior forecasting analyst at Insider Intelligence Cindy Liu discuss the biggest takeaways from how Thanksgiving holiday shopping went this year. They then talk about the best ways brands can reach female holiday shoppers during the pandemic and how Walmart and Target performed in Q3.

eMarketer senior analyst Bill Fisher hosts senior forecasting analyst Cindy Liu, research analyst Man-Chung Cheung, researcher Xiaodi Xu, and research analyst at Insider Intelligence Matteo Ceurvels to discuss holiday shopping around the world. They talk about the origins of Thanksgiving weekend shopping, why China's Singles' Day is the largest shopping holiday in the world, and how the Buen Fin in Mexico is adapting in 2020.

And almost nine out of 10 anticipated shopping over the Black Friday/Cyber Monday weekend. But that doesn't mean that most people have all of their gifts purchased and neatly wrapped now that it's December. In a survey by RetailMeNot, more than two out of three (68%) consumers said the season's shorter time frame would affect their shopping.

eMarketer principal analyst Andrew Lipsman discusses the Thanksgiving holiday shopping weekend. He also talks about whether Americans are cutting back on spending to prepare for a recession, what beauty brand shoppers value most and why D2Cs are looking more like traditional brands.