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  • Report
     | 
    OCT 15, 2020

    Owning a smart TV was apparently a greater priority in recent years, especially among respondents in middle- and high-income households, where penetration remained above 52% in H1 2020. However, overall ownership of connected TVs fell slightly, to 48.1% of internet users. By contrast, GlobalWebIndex found little enthusiasm for advanced digital devices.

  • Report
     | 
    OCT 15, 2020

    Smart TVs are well established in most countries with robust, reliable communications networks. More than four in 10 internet users polled in North America, Latin America, and Western Europe said they owned a smart TV in H1 2020, though France was below that threshold.

  • Report
     | 
    OCT 15, 2020

    Nearly 30% of internet users said they owned a smart TV—a greater share than in H1 2019, but that was still well below the level reported in several other Western European countries. In Belgium, Germany, and Ireland, for example, ownership has been above 40% since 2019, and in Denmark it reached 49.9% this year.

  • Report
     | 
    OCT 15, 2020

    Usage was far higher in younger age brackets, but otherwise quite similar across income levels and locations.

  • Report
     | 
    OCT 15, 2020

    The proportion of internet users in India who owned a smart TV declined slightly between H1 2019 and H1 2020, to just over 31%. Ownership of TV streaming sticks also showed a marginal fall. Penetration of virtual reality (VR) headsets and smart home products—such as household energy monitors—declined very slightly as well.

  • Report
     | 
    OCT 15, 2020

    Smart TV ownership was also markedly low at 7.5%. Similarly, the share of internet users who owned a smart home product, such as a web-enabled energy monitoring system, slipped from 3.9% to 3.5%. Meanwhile, penetration of smartwatches and smart wristbands did rise marginally to 4.8% and 1.8%, respectively. Higher income correlated strongly with takeup of all these devices.

  • Report
     | 
    OCT 15, 2020

    While PCs and tablets seem to be losing favor, smart TVs too may be nearing their peak. Some 24.7% of respondents owned a smart TV in H1 2020. That said, web-enabled TVs were more popular among females than males, and ownership was especially high among internet users in high-income households (36.9%). Many other advanced devices are also struggling to win friends.

  • Report
     | 
    OCT 15, 2020

    Of course, smart TVs aren’t a prerequisite for viewing digital TV content. Over 72% of internet users polled in H1 2020 had used a broadcaster’s catch-up or on-demand service in the prior month, and 61.9% had recorded TV shows to watch later. The share of internet users who accessed subscription video-on-demand (SVOD) services such as Netflix or WeTV was quite high, at 56.8%.

  • Report
     | 
    OCT 15, 2020

    The popularity of both TV and digital video has boosted the purchase of smart TVs, but ownership rose by less than 3 percentage points between 2019 and 2020, to 46.9%. Internet users in better-off households were more likely to own one (53.4%). In H1 2019, 10.2% of internet users owned a smartwatch, and 5.3% owned a smart wristband.

  • Report
     | 
    OCT 15, 2020

    Ownership of smart TVs is solid but unexceptional in Belgium, at 40.9%, and registered no apparent growth between H1 2019 and H1 2020. However, penetration was over 45% among internet users living in middle- or high-income households. Adoption of other advanced digital devices and services has not changed much since last year.

  • Report
     | 
    OCT 15, 2020

    A little more than 45% of respondents owned a smart TV this year, compared with 46.8% in H1 2019. Just 12.1% owned a smart home product, such as a system enabling users to monitor their home security remotely via a mobile app. Smartwatch penetration had increased marginally, however, to 16.4%. All these devices were more common among 25- to 44-year-olds and affluents.

  • Report
     | 
    OCT 15, 2020

    But usage was significantly lower among older respondents, ranging from more than 88% among internet users ages 16 to 34, to just 55.2% among those 55 to 64. Smartwatches, smart wristbands, and smart home devices are gaining traction, though penetration remains modest. Smart wristbands posted one of the largest increases in device penetration, per GlobalWebIndex.

  • Report
     | 
    OCT 15, 2020

    That said, usage remained relatively high—73.2% of respondents had listened to radio shows, and 49.4% had read a print newspaper. Almost as many (47.9%) had read a print magazine.

  • Report
     | 
    OCT 15, 2020

    Smart TVs saw a similar jump, as ownership in Romania rose from 51.0% in H1 2019 to 56.3% in H1 2020—surpassing the level in Poland, for example. By comparison, smartwatches posted only modest takeup, owned by 14.9% of the online population in 2020. Penetration was appreciably higher among males (18.5%), respondents 35 to 44 (19.6%), and those in affluent households (20.9%).

  • Report
     | 
    OCT 15, 2020

    For the majority of web users, digital audio and video coexist happily with traditional broadcast media. Broadcast TV is very much alive and well in China, in conjunction with time-shifted and digital viewing options. Nearly 89% of internet users watched live TV in the month prior to polling.

  • Report
     | 
    OCT 15, 2020

    Some 44.0% of respondents owned a smart TV, with penetration passing 51% among those ages 45 to 64. Affluents recorded the highest ownership at 57.3%. Several advanced devices haven’t taken off in Israel, though. For example, a mere 6.3% had a smart wristband, and 10.9% owned a smartwatch.

  • Report
     | 
    OCT 15, 2020

    The share of smart TV owners also increased to 33.0%. In total, 76.5% of respondents had streamed video content in the month prior to polling, including paid and unpaid services. Video-on-demand (VOD) viewing was more common among internet users ages 34 and younger. It was also more widespread in lower-income households.

  • Report
     | 
    OCT 15, 2020

    Among newer digital devices, smart TVs were the clear winner in terms of popularity. Half (49.9%) of respondents owned a smart TV in H1 2020. On the other hand, TV streaming sticks posted the greatest increase in device penetration during the year from 32.5% to 37.7%. Other advanced gadgets haven’t yet achieved substantial market share.

  • Report
     | 
    OCT 15, 2020

    Smart TV ownership was also high by global standards, at 56.3%. But notable levels of takeup for connected TV and SVOD clearly reflect an urban skew in the survey population and relatively low representation of older respondents. In total, 94.1% of respondents said they had streamed video of some kind in the month prior to polling.

  • Report
     | 
    OCT 15, 2020

    Usage of voice assistants was effectively identical to last year; 38.7% of respondents had carried out a voice search via Siri or Cortana in the prior month, or used voice commands to activate a smart speaker. Similar to last year, males and 16- to 34-year-olds recorded above-average engagement with voice search.

  • Report
     | 
    OCT 15, 2020

    Usage of TV broadcasters’ catch-up services, at 62.0%, appears to have plateaued or even declined slightly since H1 2019. Similarly, the share of internet users viewing TV shows they recorded earlier barely shifted, from 41.7% to 40.6%. Not surprisingly, time spent with digital audio and video is up.

  • Report
     | 
    OCT 15, 2020

    Usage had grown in almost all demographic groups but still correlated with rising age; penetration among seniors 55 to 64 was just 45.8%. Over 80% of web users surveyed had listened to broadcast radio in the prior month. Nearly two-thirds had read a print newspaper, and 59.1% had read a print magazine. All those values were essentially unchanged since H1 2019.

  • Report
     | 
    OCT 15, 2020
  • Report
     | 
    OCT 15, 2020

    Respondents in the 16-to-24 age bracket were least likely to engage with traditional print and radio formats, while usage was higher among older cohorts and the affluent. Several well-established options for time-shifted TV viewing declined YoY.

  • Report
     | 
    OCT 15, 2020

    Usage was more widespread among males (40.0%) and 16- to 24-year-olds (46.1%), as well as those living in cities and at both ends of the income scale. For the first time, digital video viewing surpassed live TV among internet users in South Africa. In H1 2019, 84.6% of the sample population had watched live TV during the prior month, while 81.6% had streamed video from a digital source.

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