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  • Report
     | 
    OCT 12, 2021

    Is YouTube mostly watched on connected TVs (CTVs)? Most time spent on YouTube still happens on mobile, but its CTV viewership is surging. This year, 123.8 million people will watch YouTube via CTVs. How fast is viewership on free streaming services growing? This year, the number of free premium video streaming viewers will increase by 18.4% to 89.2 million.

  • Report
     | 
    NOV 17, 2020

    Among subscribers, time spent will be much higher (1:42 per day). Time Spent with Digital Video. Digital video—which encompasses any online video watched on a computer or a smartphone and essentially anything viewed via a game console, smart TV, or OTT service—is rapidly replacing traditional TV among younger generations. We anticipated 1:48 per day would go to digital video this year per US adult.

  • Chart
     | 
    AUG 11, 2021
  • Chart
     | 
    AUG 11, 2021
  • Chart
     | 
    AUG 11, 2021
  • Report
     | 
    APR 29, 2021

    The age of the connected TV (CTV) is upon us—a CTV is a TV set connected to the internet through built-in capabilities or through another device such as a Blu-ray player, game console, or set-top box (e.g., Apple TV, Google Chromecast, Roku). The number of CTV users in the UK saw a significant bump in 2020, with user numbers jumping by 2.8 million over our pre-pandemic forecast to reach 41.4 million.

  • Report
     | 
    OCT 15, 2020

    Smart TV ownership also climbed 3 percentage points to 46.2% of internet users this year. Yet the US does lag several other developed nations by this measure. In the UK, for example, 49.6% of respondents said they owned a smart TV in H1 2020; in Spain and Germany, those shares were 50.1% and 50.8%, respectively. Meanwhile, penetration of some key devices declined in the US between H1 2019 and H1 2020.

  • Report
     | 
    OCT 15, 2020

    Smart TVs are well established in most countries with robust, reliable communications networks. More than four in 10 internet users polled in North America, Latin America, and Western Europe said they owned a smart TV in H1 2020, though France was below that threshold.

  • Chart
     | 
    JUL 26, 2021
  • Report
     | 
    OCT 15, 2020

    Daily engagement with social media added up to 1:36, essentially identical to time spent with social in 2019. But penetration of social networking increased 2.9 percentage points, to 84.6%. Among newer digital devices, smart TVs were the clear winner in terms of popularity. Half (49.9%) of respondents owned a smart TV in H1 2020.

  • Report
     | 
    OCT 15, 2020

    Smart TVs have a significant presence in Turkey, though penetration fell from 44.6% to 43.4% year over year (YoY). The devices were more popular among females and older adults, but respondents in affluent homes registered the highest penetration at 56.5%. Note that last year, more than 65% of internet users in that cohort owned a smart TV. Traditional media still command large audiences.

  • Report
     | 
    OCT 15, 2020

    Interestingly, mobile was the only category in which the time spent figure increased from last year, according to GlobalWebIndex. Internet users in the UK spent an average 2 hours, 29 minutes (2:29) daily engaged with mobile in H1 2020. Yet PCs and tablets still claimed more than an hour more at 3:33. Smart TVs are still growing in popularity.

  • Report
     | 
    OCT 15, 2020

    However, average time spent each day with live radio, at 46 minutes, had fallen by 7 minutes since H1 2019. Few internet users own advanced digital devices, though affordability is likely an issue for many. Smart TV ownership rose by nearly 5 percentage points to an estimated 36.4% of internet users in H1 2020 but still correlated directly with income.

  • Report
     | 
    OCT 15, 2020

    Time spent with PCs and tablets was a full hour less at 3:16. In fact, PC and tablet time had decreased from H1 2019, while mobile time rose. Smart TV penetration also declined marginally to 37.3% in H1 2020. As in Turkey, there was a notable drop in ownership of smart TVs among internet users living in affluent households.

  • Report
     | 
    OCT 15, 2020

    In H1 2019, average time spent with PCs and tablets was almost 30 minutes more than mobile. In 2020, PCs and tablets still claimed more time, but the gap had narrowed to 10 minutes. Mobile time totaled 3 hours, 44 minutes (3:44), while PC time stood at 3:54. Smart TV ownership in Taiwan dropped by 3.5 percentage points between H1 2019 and H1 2020, to 22.7%.

  • Report
     | 
    OCT 15, 2020

    While PCs and tablets seem to be losing favor, smart TVs too may be nearing their peak. Some 24.7% of respondents owned a smart TV in H1 2020. That said, web-enabled TVs were more popular among females than males, and ownership was especially high among internet users in high-income households (36.9%). Many other advanced devices are also struggling to win friends.

  • Report
     | 
    OCT 15, 2020

    Meanwhile, smart TVs have made inroads with internet users in Colombia: 57.0% of respondents owned one in H1 2020 compared with 55.8% last year. As in 2019, uptake was much lower in low-income households and suburban areas, but reached 72.6% of internet users in high-income households, up from 67.7% last year.

  • Report
     | 
    OCT 15, 2020

    Time spent with smartphones and nonmobile devices mirrored those devices’ high penetration rates. In H1 2020, mobile phones claimed an average of 4 hours, 31 minutes (4:31) per day, compared with 4:06 spent on PCs and tablets. Both figures were up year over year (YoY). Time spent with social networking—which totaled 3:00 per day—rose marginally and boosted mobile consumption overall in H1 2020.

  • Report
     | 
    OCT 15, 2020

    Smart TV ownership was also high by global standards, at 56.3%. But notable levels of takeup for connected TV and SVOD clearly reflect an urban skew in the survey population and relatively low representation of older respondents. In total, 94.1% of respondents said they had streamed video of some kind in the month prior to polling.

  • Report
     | 
    OCT 15, 2020

    Of course, smart TVs aren’t a prerequisite for viewing digital TV content. Over 72% of internet users polled in H1 2020 had used a broadcaster’s catch-up or on-demand service in the prior month, and 61.9% had recorded TV shows to watch later. The share of internet users who accessed subscription video-on-demand (SVOD) services such as Netflix or WeTV was quite high, at 56.8%.

  • Report
     | 
    OCT 15, 2020

    And the time spent with broadcast radio—an average of 45 minutes per day—was less than half the 1:34 devoted daily to music streaming alone.

  • Report
     | 
    OCT 15, 2020

    Penetration of smart TVs and feature phones hardly shifted during the past year. In H1 2020, 31.1% of internet users had a smart TV, while 23.1% still owned a feature phone. That said, nearly 42% of respondents in more affluent homes possessed a smart TV. Meanwhile, many other digital devices have made little impact in Russia—possibly due to cost considerations.

  • Report
     | 
    OCT 15, 2020

    Smart TVs are also entering more homes; in H1 2020, overall penetration passed 50% for the first time. Suburban residents were more likely to own a web-enabled TV than those living in cities or rural areas. Meanwhile, the share of survey respondents who owned a TV streaming stick or similar device was also trending upward, to 26.4% of internet users—and over 30% of those in affluent homes.

  • Report
     | 
    OCT 15, 2020

    Time spent with broadcast TV increased year over year (YoY), averaging 2 hours, 11 minutes (2:11), though time spent with radio dropped by several minutes, to 1:21 per day. Print media remained widely popular as well, despite a gradual decline in readership, especially for newspapers. In Q1 2020, print newspaper and magazine penetration reached 58.3% and 59.4%, respectively.

  • Report
     | 
    OCT 15, 2020

    The average time spent daily with mobile devices was 3 hours, 10 minutes (3:10) in 2020—a marginal decline YoY. But total time spent with PCs and tablets fell from 2:47 to 2:20 daily. For the majority of web users, digital audio and video coexist happily with traditional broadcast media. Broadcast TV is very much alive and well in China, in conjunction with time-shifted and digital viewing options.

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