According to our July 2021 forecast, 2023 will be a pivotal year for the US B2B digital ad market: Display will overtake search, mobile will surpass nonmobile, and the split between digital and traditional will near a tipping point just beyond our forecast period.
Sponsored content in podcast form has also become part of the brand-content marketing mix. WHAT’S IN THIS REPORT? This report details podcast listener data for Canada from leading research polling in early 2020. It also lays out the podcast publisher landscape and options for brands looking to engage audiences.