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  • Report
     | 
    OCT 15, 2020

    Ownership did rise marginally in high-income households, but increasingly, internet users may feel they just don’t need a tablet, as current smartphones typically provide better functionality in a more conveniently portable form. Penetration of smart TVs and feature phones hardly shifted during the past year. In H1 2020, 31.1% of internet users had a smart TV, while 23.1% still owned a feature phone.

  • Report
     | 
    OCT 15, 2019

    Notwithstanding the popularity of both TV and digital video, most internet users haven’t yet invested in a smart TV, cited by just 44.0% of respondents. Affluent households were more likely to own one (52.6%), however. By contrast, 96.5% of internet users ages 16 to 64 owned a smartphone.

  • Report
     | 
    OCT 15, 2019

    The level of smart TV ownership was virtually identical to that of tablets in H1 2019, at 32.9%. Like tablets, smart TVs were also found more often in affluent households. Smartwatches have taken off in Saudi Arabia to some extent since last year, when penetration was below 10%.

  • Report
     | 
    OCT 15, 2020

    The proportion of internet users in India who owned a smart TV declined slightly between H1 2019 and H1 2020, to just over 31%. Ownership of TV streaming sticks also showed a marginal fall. Penetration of virtual reality (VR) headsets and smart home products—such as household energy monitors—declined very slightly as well.

  • Chart
     | 
    MAR 26, 2020
  • Report
     | 
    DEC 22, 2020

    Increased political ad spending contributed to a banner year for connected TV.

  • Report
     | 
    APR 28, 2021

    It excludes connected TV (CTV) and OTT. Although linear addressable TV ad spending is growing, the TV networks and video distributors selling this inventory face a formidable challenge in the form of cord-cutters. In 2021, the number of linear addressable TV households will shrink by 4.7%, with fewer than 60 million households receiving linear addressable TV ads.

  • Report
     | 
    NOV 25, 2019

    Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.

  • Report
     | 
    SEP 19, 2019

    In 2019, an estimated 9.1 million US households will subscribe to a linear OTT package. Is connected TV viewership increasing? Connected TV viewership is increasing faster than we previously expected, so we adjusted our 2019 US connected TV forecast from 190.0 million monthly viewers to 195.1 million. What are the most popular video platforms? YouTube is watched by 84.2% of US digital video viewers.

  • Report
     | 
    OCT 15, 2020

    The share of smart TV owners also increased to 33.0%. In total, 76.5% of respondents had streamed video content in the month prior to polling, including paid and unpaid services. Video-on-demand (VOD) viewing was more common among internet users ages 34 and younger. It was also more widespread in lower-income households.

  • Report
     | 
    OCT 15, 2020

    Smart TVs top the shopping list of new digital devices and services for internet users in Austria by a large margin. Smart TV ownership in Austria was up 3 percentage points YoY, to 45.4% in H1 2020. That was more than double the penetration of TV streaming sticks and similar devices, which plateaued since H1 2019.

  • Report
     | 
    JAN 15, 2021

    Smart TVs. An uptick in time spent at home increased both TV purchasing and TV watching in 2020, bringing smart TVs to just under half (49.0%) of US households. As streaming becomes more popular, these points of growth could combine to accelerate gains in categories like subscription video-on-demand, which has historically been a top category for TV-based shopping.

  • Report
     | 
    OCT 15, 2020

    Smart TVs saw a similar jump, as ownership in Romania rose from 51.0% in H1 2019 to 56.3% in H1 2020—surpassing the level in Poland, for example. By comparison, smartwatches posted only modest takeup, owned by 14.9% of the online population in 2020. Penetration was appreciably higher among males (18.5%), respondents 35 to 44 (19.6%), and those in affluent households (20.9%).

  • Report
     | 
    OCT 15, 2019

    It’s notable that the highest penetration of feature phones in the UAE was among individuals living in the top 25% of households, ranked by income, at 20.8%. The share of internet users owning a smart TV is approaching 40%. Smart TV ownership rose in parallel with age and passed the halfway mark among respondents living in affluent households.

  • Report
     | 
    OCT 15, 2020

    Among newer digital devices, smart TVs were the clear winner in terms of popularity. Half (49.9%) of respondents owned a smart TV in H1 2020. On the other hand, TV streaming sticks posted the greatest increase in device penetration during the year from 32.5% to 37.7%. Other advanced gadgets haven’t yet achieved substantial market share.

  • Report
     | 
    OCT 15, 2019

    Nonlinear viewing habits and smart TV ownership are on the rise, even in low-income households. In H1 2019, internet users ages 16 to 64 polled in Argentina spent an average of 1 hour, 2 minutes (1:02) each day with online TV and video streaming—10 minutes more than in H1 2018, according to GlobalWebIndex. Subscription video-on-demand (SVOD) services are more popular than ever.

  • Report
     | 
    OCT 15, 2020

    Some 44.0% of respondents owned a smart TV, with penetration passing 51% among those ages 45 to 64. Affluents recorded the highest ownership at 57.3%. Several advanced devices haven’t taken off in Israel, though. For example, a mere 6.3% had a smart wristband, and 10.9% owned a smartwatch.

  • Report
     | 
    OCT 15, 2019

    Affluence is strongly correlated with smart TV ownership in Indonesia. Penetration in the top 25% of households, ranked by income, was 42.3%—double the 21.6% recorded among internet users generally. As these percentages suggest, smartphones are effectively universal in Indonesia. As of H1 2019, 99.3% of internet users polled owned a smartphone.

  • Report
     | 
    OCT 15, 2019

    Nearly 28% of respondents owned a TV streaming stick, for example, and 45.1% owned a smart TV, including more than half of those in the most affluent households. Some 14.0% of female internet users, and 9.2% of their male counterparts, owned a smart wristband and nearly 40% of all respondents owned a game console. Importantly, smart-home products are taking off in the UK.

  • Report
     | 
    APR 14, 2021

    Connected TV (CTV) advertising was also a beneficiary of pandemic trends, as linear TV decreased in importance and cord-cutting accelerated as more programmatic CTV inventory was becoming available than ever before. How are traditional media faring during the recovery?

  • Report
     | 
    MAY 27, 2021

    Digital video time spent: Includes all video content viewed on desktop/laptop computers, mobile devices, and connected TVs, such as video streamed through over-the-top services. Excludes video streamed through social networks.

  • Report
     | 
    OCT 15, 2019

    Ownership of smart TVs is still lingering below the halfway mark as of H1 2019, at 43.3%. On the other hand, half of 35- to 44-year-olds had a smart TV, as did nearly 60% of those in the top 25% of households, ranked by income. By contrast, smart-home products are struggling to gain traction. Just 8.3% of males owned this type of device and 4.5% of females.

  • Article
     | 
    OCT 14, 2019

    This is largely because the number of addressable households is plateauing due to the rise in cord-cutters, cord-nevers and connected TV usage. Connected TV inventory has increased dramatically over the past year, making it possible to replicate a nationally representative audience, which is attracting TV advertisers.

  • Report
     | 
    OCT 15, 2020

    Some 47.7% of internet users owned a smart TV in H1 2020—effectively the same percentage as in H1 2019. About half that number (23.3% of respondents) owned a TV streaming stick or a similar device.

  • Article
     | 
    MAR 15, 2019

    “Traditional TV measurement gives advertisers and their agencies a comprehensive view of households and audience composition across hundreds of linear TV channels,” said Randy Cooke, vice president of enterprise solutions at SpotX. “But OTT content is vastly more diverse than linear TV, and ad opportunities only exist where consumers stream content.”.

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