DEC 2, 2020
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Scott Weller, co-founder and chief technology officer, SessionM, a Mastercard Company. He will share how experts expect the loyalty landscape to continue to evolve in the year ahead and the new approaches brands are using to drive success in 2021.
AUG 31, 2020
Join us for eMarketer One-on-One, a new video interview series where industry leaders share how to stay competitive in the marketing and advertising worlds. Abhay Singhal, CEO of InMobi, talks with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence, about the power of in-app advertising for brands. Abhay also debunks a few in-app advertising myths and offers insights on what may lie ahead.
JUN 30, 2021
Its most recent event was Sneaker Con, which ran from June 26–27 and was hosted by comedian Hasan Minhaj and Nick Diamond, founder of skate brand Diamond Supply Co.
APR 20, 2022
Brands and retailers prioritize sustainability for Earth Day, but actions speak louder than words: Amazon, Apple, and Coca-Cola are some of the brands touting their green initiatives this April amid growing consumer concern over the environment.
APR 7, 2022
MAR 18, 2022
Matter, which was originally slated to launch in 2021, is a framework to get disparate products to work together, allowing for wider interoperability across brands and devices, per The Verge.
MAY 12, 2021
Creators now have more ways than ever to make a living online. This report explores how brands should approach and engage creators for partnerships in the new monetization ecosystem.
APR 27, 2022
Nearly 1 in 5 Black consumers in the US view brands as generally disingenuous for holding Black History Month promotions, recent research shows. A partnership with Black consumers should start with a deep understanding and appreciation of the elements that make them, as individuals and as a group, unique.
APR 19, 2022
Investing in talent for applications such as AR will be most important for brands in beauty, fashion, and home furnishings. But across the metaverse future, 3D engineers will be in high demand, so brands should consider how to nurture talent in-house and start researching vendors and potential partners. Embrace a willingness to engage in co-creation.
APR 14, 2022
JPMorgan Chase & Co. Mercator Advisory Group. Minneapolis/St. Paul Business Journal. M&T Bank. Office for National Statistics. PaySpaceMagazine. Reuters. sfcu. S&P Global Market Intelligence. Star One Credit Union. Statistics Canada. The Economist Intelligence Unit. The Financial Brand. The Sun. US Census Bureau. Walmart. Wipfli.
APR 14, 2020
eMarketer sales executive Michael Bruckenthal, junior analyst Blake Droesch, forecasting analyst Eric Haggstrom and director of corporate accounts Brandon Galindo discuss how esports is changing since the coronavirus pandemic. How successful have the gaming tournaments been, what's happening with gaming engagement and what do advertisers need to know? Then Blake and Eric talk about Instagram 'Co-Watching' and simultaneous streaming, the buying/discovery ratio and Snapchat Stories on other platforms.
FEB 20, 2020
One way select brands are getting in front of these viewers is by striking deals with content producers to get products featured in Netflix, Amazon Prime Video and Hulu shows. These deals help content producers defray production costs, and co-marketing agreements between brands and streamers help generate publicity for their products.
NOV 17, 2021
Amazon’s net US digital ad revenues will rise 55.5% this year, as the No. 3 digital ad seller rides the wave of an ecommerce shift that’s attracting more brand investment.
MAY 6, 2020
A day after launching in Ulta Beauty stores, foot care brand Barefoot Scientist received unfortunate but inevitable news: Ulta's locations would have to close due to the pandemic. For the relatively new company, it was disheartening that consumers wouldn’t be able to test its products in-store. But like other brands coping with the pandemic, Barefoot Scientist has learned to adapt and focus on the present.
MAY 14, 2020
Select brands are getting in front of these viewers is by striking deals with content producers to get products featured in Netflix, Prime Video and Hulu shows. Product placement and co-marketing agreements between brands and streamers help generate publicity for their products, but these opportunities are limited. They’re also more difficult to execute, and measure, than a straightforward media buy.
DEC 16, 2021
Co-branded travel credit card. These are general-purpose travel credit cards that a credit card issuer or network offers in partnership with a travel merchant or brand, such as an airline, hotel, or cruise line. Survey Demographics. Survey respondents were sourced from a third-party sample provider to closely resemble US demographics on the criteria of gender, age, and income. Appendix.
JAN 11, 2022
The study also found that 69% of respondents have co-created content tied to a film or show. A virtuous circle: Reviews and testimonials perform well on TikTok, as users tend to watch films or shows and then co-create content based on what they saw. The more interesting that co-created content is, the more views it will get—which encourages users to aim for virality.
JAN 21, 2022
With 20 years of experience in the digital marketing space, Rakhi has led digital transformation projects for global B2B and business-to-consumer brands and launched programs to elevate the marketer’s role in data management. Moderator:. Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer.
MAR 8, 2022
They can now go live with a co-host and schedule or promote an upcoming session, in addition to using existing features like tipping and live Q&As. Several major retailers, including Walmart, have already partnered with TikTok to host shoppable livestreams.
MAR 16, 2021
While transforming a CX-centric brand takes the entire organization, it will be led by today’s marketers. In fact, according to McKinsey & Co., over 80% of CEOs expect CX growth to come from the marketing teams, which means marketing leaders need to think differently than they have in the past.
MAR 8, 2022
Major brands weigh the benefits of staying in the Russian market: Airbnb wins the brand reputation game, while Uniqlo and Shell may have misjudged the situation.
FEB 11, 2022
Key brands, such as Calvin Klein and Victoria’s Secret, use QR codes on billboards. Marketers will also be able to better track ROI, not just traffic. In a July 2021 survey from DOOH media company Shopper Media, 55% of consumers in Australia were likely to scan a QR code on a shopping center OOH ad if it was for a brand they liked.
OCT 25, 2021
The problem of deceptive content weighs heavily on social media marketers, leading to concerns about brand safety. “We believe that the effectiveness of our ads is related to what content we appear next to,” said Charlie Chappell, head of media at The Hershey Co., in our November 2020 report, “US Social Media Advertising in 2021.”
AUG 19, 2020
eMarketer was pleased to moderate a Tech-Talk Webinar featuring ChannelAdvisor's Greg Ives, senior product marketing manager, and Kevin Cohen, director of brand analytics. They will discuss the insights you can gain through a deeper understanding of the analytics behind your online presence.
MAR 25, 2020
It’s unclear what a recession would do to the share of brand vs. performance advertising. Brands may see a flight to safety and more strongly emphasize media that can prove return on investment (ROI), as in the past. However, depressed ad prices may make long-term brand-building more attractive to marketers.