The automotive industry particularly is a standout sector for classifieds advertising investment, while also being a sector fond of various display advertising formats such as video and social media. For Germany, the retail and automotive sectors account for 36.9% of the total digital ad market.
During that time, display advertising will edge forward slightly from 56.9% to 58.1%—at the expense of classified ads—largely due to gains in digital video. Ecommerce Platforms as Reliable Advertising Channels.
Digital classified ads will account for €446 million ($526 million) in 2019—another upward revision of our previous forecast. Digital Ad Spending by Device. Mobile already accounts for more than half of digital ad outlays in France, and that share is growing.
Rounding out spending are minor contributors like classifieds (CA$165.2 million [$127.4 million]) and email (CA$10.4 million [$8.0 million]). Video ad spending is driving growth in digital display overall (we classify video as display), fueled by expanding ad units on YouTube, and video ad units in social feeds like Instagram, Facebook and Twitter.