We neither forecast nor publish industry spend benchmarks for programmatic advertising, other than at a high level (that is, all the ad spending estimates that you can find in the latest report). Keep in mind, programmatic is a way of transacting—it’s not a channel—so a benchmark would have to incorporate everything from social ad spending to retargeting to open market buying, PMPs, etc.
Germany’s auto industry is central to the economy of the country and the region. But because of macroeconomic trends—like the volatility of the US-China trade negotiations and US President Donald Trump’s mixed trade signals on German cars—the automotive sector in Germany is underspending on ads compared with other industries. The medium-term prognosis remains uncertain.