In this report, we explore how digitization is reshaping the banking CMO’s role, responsibilities, and priorities through exclusive interviews with 10 banking industry CMOs in the US and Canada.

Digital video viewership, time spent with the medium, and video ad spending are all reaching new heights in Canada.

Ecommerce sales in Canada will reach $79.80 billion in 2022, up 10.4% year over year (YoY).

Through our exclusive interviews with heads of digital at 12 of the largest financial institutions and three top neobanks across the US, UK, and Canada, this report illuminates the biggest challenges and opportunities these executives are facing.