eMarketer was pleased to moderate a Tech-Talk Webinar featuring AppsFlyer’s Brenda Chen, director of solutions architecture, and Royal Bank of Canada (RBC) Ventures’ Michael McCue, head of performance marketing. They discussed the solutions RBC Ventures put in place prior to iOS privacy updates, the results they’re seeing, and how their strategy is now evolving.

Out-of-home ad spending was the hardest-hit ad sector during 2020, according to our estimates. Lingering concerns about crowded public spaces will potentially drag on the sector for years.

Report: US Social Video Advertising 2022. Article: How marketers should leverage social media in Canada. Article: Meta rolls out Facebook Reels globally, looks to monetize it with new creator ad formats.

Our forecast for digital video viewers in Canada highlights greater consumption of the medium during the pandemic.

Canadian mobile penetration and bank access have created a high-potential environment for both proximity and peer-to-peer mobile payments. But entrenched payment habits and monopolization have created a slow growth environment that will force providers to adapt.

The reduction in commuting during the pandemic suppressed radio consumption: Just 77% of survey respondents in Canada said they traveled in a car in 2021, compared with 92% in 2020, according to Edison Research’s Infinite Dial Canada 2021 report. Remote working, which is still common in much of the country, will continue to buoy digital audio consumption in the years ahead.

This report explores the latest developments in the social media landscape, including the Facebook ad boycott and new monetization opportunities from the platforms, as well as our latest forecast for social network ad revenues.

More than a third of adult consumers in Canada are podcast listeners, a growing and lucrative audience for brand engagement.