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  • Report
     | 
    OCT 15, 2020

    These included games consoles (cited by 38.8%) and TV streaming sticks (34.9%). Digital video options have boosted engagement on all platforms, and subscription video services now rival broadcast TV in penetration.

  • Report
     | 
    MAR 2, 2021

    Linear TV: Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Multichannel video programming distributor (MVPD): A service provider that delivers TV programming over cable, satellite, or wireline or wireless networks.

  • Chart
     | 
    AUG 26, 2021
  • Report
     | 
    OCT 15, 2020

    Fully 88.8% of internet users watched broadcast TV, spending 1:55 per day, on average—almost double the 1:05 spent with online TV and video streaming. Many internet users were already using TV broadcasters’ catch-up or on-demand offerings in 2019. Though penetration fell by a few percentage points this year, it remained robust at 58.4%.

  • Report
     | 
    OCT 15, 2020

    Despite this, time spent with broadcast TV was still well ahead of time spent with online TV in New Zealand, at 1:56 per day per day and 1:11, respectively. Broadcast TV also claimed more time than social networking, which averaged 1:48 each day. (GlobalWebIndex includes YouTube in its social category, and this tends to boost both reach and time spent for social media overall.).

  • Report
     | 
    OCT 15, 2020

    This is the first time that any device or media behavior has posted greater reach than broadcast TV in the country. Mobile time already exceeded time spent with TV and continued to do so in H1 2020. Internet users spent a daily average of 2 hours, 22 minutes (2:22) with broadcast TV, a year-over-year (YoY) increase. But average daily mobile time had also jumped to 2:50.

  • Report
     | 
    OCT 15, 2020

    Almost 92% of internet users polled in Q1 2020 had watched live TV in the prior month, and two-thirds had listened to broadcast radio. In fact, penetration of broadcast TV and radio were greater than in H1 2019. Print media is suffering, though. Readership of print newspapers and magazines dropped more than 7 percentage points YoY to 64.3% and 57.5%, respectively.

  • Report
     | 
    OCT 15, 2020

    Predictably, affluents were among those most likely to have seen movies or TV programs via SVOD. Despite these sizable gains in free and paid-for video consumption, broadcast TV still rules time spent. While video streaming occupied an average 1:31 daily, broadcast TV accounted for 2:35. Digital audio is on the rise, too, though less steeply.

  • Report
     | 
    OCT 15, 2020

    It remained over an hour longer than time spent with online TV/video streaming, at 1 hour, 55 minutes (1:55) vs. 54 minutes, respectively. All age groups are now moving away from broadcast TV viewing to some extent, though younger individuals are more likely to do so.

  • Report
     | 
    OCT 15, 2020

    Last year, broadcast TV ranked second in terms of time spent, at an average 2:18 daily. In H1 2020, that had fallen to 2:12, while time spent with mobile devices rose to 2:14. In other words, mobile time finally exceeded broadcast TV time in H1 2020—and by just 2 minutes. Digital behaviors are spreading, but adoption of many advanced devices remains modest, even among younger internet users.

  • Report
     | 
    DEC 13, 2021

    Modernization of Canada’s digital regulatory policies is overdue in two main areas: The Broadcast Act (formerly Bill C-10), which governs the TV industry and will be revised to include streaming services from abroad; and consumer privacy legislation (formerly Bill C-11), to protect consumers from “surveillance capitalism.”

  • Report
     | 
    OCT 15, 2020

    Broadcast TV drew huge audiences, too—89.8% of internet users had watched live TV in the preceding month. The share of those who recorded TV shows for later viewing had dropped significantly from the prior year, though, from 38.0% to 33.8%.

  • Report
     | 
    OCT 15, 2020

    More internet users now engage with digital video and audio than with broadcast TV and radio. Some 85.1% of internet users ages 16 to 64 had watched live TV in the month prior to polling in H1 2020; the time spent with broadcast TV rose to 1 hour, 26 minutes (1:26) per day on average. But alternative viewing options have extended their reach since the 2019 survey.

  • Report
     | 
    OCT 15, 2020

    Traditional TV reached a greater proportion of Saudi Arabia’s internet users in H1 2020; some 88.6% of those surveyed had watched live TV in the prior month, spending 1:57 per day. But broadcast TV viewing is increasingly concentrated in the upper half of the age spectrum.

  • Report
     | 
    OCT 15, 2020

    Broadcast TV continued to claim far more time than digital video, however, at 2:32, versus 1:13 devoted to online TV or streaming. Meanwhile, smart TVs have made inroads with internet users in Colombia: 57.0% of respondents owned one in H1 2020 compared with 55.8% last year.

  • Report
     | 
    OCT 15, 2020

    Broadcast TV reached a significantly larger audience than time-shifted options, such as TV channels’ catch-up or on-demand services (cited by 64.5%) or recording TV shows to watch later (54.5%). As expected, younger web users were more likely to watch programs via catch-up, while older respondents gravitated more toward live TV.

  • Report
     | 
    OCT 15, 2020

    Broadcast TV is also holding its own in a media landscape where digital alternatives are proliferating. In total, 91.7% of internet users ages 16 to 64 watched live TV in the month prior to polling. But many also took advantage of time-shifted viewing; over 78% used broadcasters’ catch-up or on-demand services, while 69.8% recorded TV programs to watch later.

  • Report
     | 
    OCT 15, 2020

    Similarly, the average time spent each day with digital video content (1:40) was marginally less than time spent with broadcast TV (1:42).

  • Report
     | 
    OCT 15, 2020

    Diverse digital behaviors now coexist with consumption of traditional formats, such as broadcast TV, radio, and print. In H1 2020, 77.9% of internet users ages 16 to 64 had watched live TV in the prior month, according to GlobalWebIndex. Live TV viewing is less widespread in Sweden than in most European nations, but within the country, penetration had shifted just 1 percentage point since H1 2019.

  • Report
     | 
    OCT 15, 2020

    The reach of live TV stood at 88.6% of internet users in Q1 2020—virtually the same as in Q1 2019. The average time spent each day with broadcast TV also remained unchanged, at 2 hours, 16 minutes (2:16). Magazine readership fell by 3.2 percentage points during the year, to 60.2% in Q1 2020.

  • Article
     | 
    DEC 9, 2021

    For example, ViacomCBS now has multiple subscription services (Paramount+, Showtime, BET+) and free apps (CBS News and Pluto TV), in addition to services like its sports app that require an authenticated pay TV login to stream television broadcasts. The expansion of streaming services also matters to users.

  • Report
     | 
    DEC 7, 2021
  • Report
     | 
    OCT 15, 2020

    While digital media proliferates, broadcast and time-shifted TV still draw many viewers. Some 91.0% of internet users watched live TV in the prior month. Nearly three-quarters of respondents used a TV channel’s catch-up or on-demand service during that period. However, daily time spent with broadcast TV declined to 2:07 from H1 2019’s 2:21.

  • Report
     | 
    OCT 15, 2020

    There’s tremendous momentum behind TV and video consumption. More than 87% of UK internet users polled in H1 2020 had watched live TV in the prior month, and the average daily time spent with broadcast TV was relatively high at 2:37. Like last year, more than two-thirds of respondents had viewed TV shows they recorded at the time of broadcast.

  • Report
     | 
    OCT 15, 2020

    The reach of subscription video offerings now rivals that of live TV. Just under 90% of respondents polled in H1 2020 had watched traditional TV in the preceding month, though penetration of live broadcast TV was a good deal lower, at 76.8%. In a switch from 2019, males were more likely than females to be live TV viewers.

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