During a recent Insider Intelligence webinar about strategies for commerce success on TikTok, three questions rose to the top. Here, principal analysts Jasmine Enberg and Debbie Williamson weigh in on them.

Private label brands have taken on increasing importance in retailers’ arsenals on the heels of positive consumer sentiment. This report looks at how retailers can use store brands to bolster their product assortment and thus increase their margins.

Find out how a single-market media buying strategy—particularly in a top designated market area like New York—can be the key to a profitable and successful campaign. Hear from New York Interconnect’s Tom McLoughlin, vice president, regional sales, and Jason Swartz, vice president, advanced advertising and new business for national sales, in conversation with Canvas Worldwide’s Eveliza Jimenez, vice president and director, local investment, and News 12’s Manoj Shamdasani, vice president, programming and brand partnership.

Ameesh Vakharia, chief strategy and brand officer at USAA, told American Banker that the bank is tailoring “to an audience of one,” adding, “The faster we can get to predicting what they need ahead of time is a big area of focus.”. After the overhaul, a personalization platform triggers on-screen alerts and conversational interactions with the enterprise virtual assistant, EVA.

Derek brings over 30 years of experience in the CPG and retail industries, focusing on building brands, growing revenue, and developing strategies through actionable insights. Moderator:. Sky Canaves is a senior analyst at Insider Intelligence. Sky covers retail and ecommerce with a focus on digital transformation in the fashion, beauty, and luxury industries.