In less than two weeks' time, the coronavirus pandemic completely changed the ways in which millions of UK residents grocery shop and order food. On March 20, Prime Minister Boris Johnson ordered cafes, bars and restaurants to close for eat-in customers; three days later, all residents except workers in essential jobs were told to stay home as much as possible, going out only for groceries, medical needs or solo exercise.
Beginning on “Panic Saturday”—the last Saturday before the Christmas holiday when shoppers typically dash to the stores to purchase last minute-gifts—RetailMeNot, Offers.com and BlackFriday.com will feature brands with in-store and buy online, pickup in store(BOPIS) offers and deals on digital gifts.
According to a PayPal-commissioned poll by Maru Group in July 2021, almost three-quarters (72%) of adults in Canada said they like being able to order groceries online, while 38% said the same of grocery click and collect. More than 1 in 5 respondents said they will do more grocery delivery after the pandemic than before. Remote work is a key driver of food and grocery app adoption.
Merchants need to ensure their workplace is safe for employees and shoppers and that they’re offering multiple fulfillment options, such as curbside pickup and click and collect. Consumers vote “with their wallet and their footsteps,” Cornell said. With competition a click away, the pressure is on retailers to meet consumers’ expectations.