Though the B2B digital ad market represents a small slice of total US digital ad spending in 2020, it is thriving as the coronavirus pandemic continues to plague parts of the world and hinder the economy.
Data and insights on shifts in buying behavior and sentiment for consumers and B2Bbuyers alike. Best practices for executing marketing and advertising during this crisis. A forward look into what the bounce-back might look like. PRESENTERS. Andrew Lipsman is a principal analyst at eMarketer, focusing on retail and ecommerce.
A B2B company’s brand does a lot of heavy lifting. It is the embodiment of who the company is, what it stands for, and how it will serve its customers, employees, and (in a more grandiose fashion) its industry and society.
In fact, some 80% of today’s B2Bbuyers prefer remote, digital, and self-serve interaction models, according to an October 2020 McKinsey & Company survey. And that number is only growing. How can marketers meet this dramatic shift in the way buyers make decisions with their existing stack, budget, and data?
She is passionate about helping B2B marketing companies create a cross-channel strategy to engage buyers with personalized experiences. Moderator:. Marissa Coslov is vice president of business development at eMarketer.