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  • Report
     | 
    OCT 15, 2020

    Despite this, time spent with broadcast TV was still well ahead of time spent with online TV in New Zealand, at 1:56 per day per day and 1:11, respectively. Broadcast TV also claimed more time than social networking, which averaged 1:48 each day. (GlobalWebIndex includes YouTube in its social category, and this tends to boost both reach and time spent for social media overall.).

  • Audio
     | 
    APR 27, 2021

    On today's episode, we discuss what brand-new forecasts the forecasting team cooked up in Q1, including time spent with TikTok and some direct-to-consumer (D2C) numbers. We then talk about say-through rates for voice ads, the battle between host-read and preproduced ads, and how knowledge workers will soon use a virtual assistant every day. Tune in to the discussion with eMarketer senior director of forecasting Shelleen Shum, directors of forecasting Oscar Orozco and Cindy Liu, and forecasting analyst at Insider Intelligence Peter Vahle.

  • Report
     | 
    OCT 15, 2020

    The share of internet users who visited social platforms in the prior month rose to 94.2% of those polled in H1 2020, and time spent with social media was also up to 3:31 per day on average. Smartphones are also integral to the rising penetration of voice search, via services like Microsoft’s Cortana and Apple’s Siri.

  • Report
     | 
    OCT 15, 2020

    But social media time exceeded them all. Online video viewing hasn’t yet achieved the reach of live TV in UAE. While 83.3% of those polled had streamed video in the previous month, 88.8% had watched live TV. Similarly, the average time spent each day with digital video content (1:40) was marginally less than time spent with broadcast TV (1:42).

  • Report
     | 
    OCT 15, 2020

    About 90% of respondents ages 16 to 64 polled in H1 2020 had used social media in the month prior, according to GlobalWebIndex. But this year, time spent with social networks reached 3 hours, 26 minutes (3:26) daily, on average—11 minutes more than in H1 2019, and the third-largest slice of media time overall.

  • Chart
     | 
    JAN 1, 2021
  • Report
     | 
    OCT 15, 2020

    Internet users in rural areas were also more likely than city dwellers to have used social media.

  • Report
     | 
    OCT 15, 2020

    PCs and tablets captured the largest single slice of internet users’ media time, at an average 4 hours (4:00) daily in H1 2020, compared with 4:20 in H1 2019. Mobile devices accounted for 3:36—15 minutes more than last year. Social networking contributes hugely to time spent on both small- and large-screen devices.

  • Report
     | 
    APR 29, 2021

    Urban internet users in Brazil spent more time per day using social media than any other country in Latin America tracked by GWI, at an average of 3:41. Brazil was followed by Colombia, Mexico, and Argentina. Average daily time spent on social media climbed slightly YoY in Mexico (up 5 minutes), Argentina (up 3 minutes), and Brazil (up 1 minute) in 2020, according to GWI.

  • Report
     | 
    OCT 20, 2020

    Social Media and Mobile Messaging. Many people turned to social media in recent months to stay connected with friends and loved ones and to share information. But the pandemic didn’t increase the number of people using social networks or messaging apps.

  • Report
     | 
    OCT 15, 2020

    As in 2019, the combined time spent on PCs, smartphones, and tablets exceeded 10 hours per day. Mobile claimed the larger share, at 5 hours, 30 minutes (5:30), while PCs and tablets clocked an average 4:38 each day.

  • Report
     | 
    OCT 15, 2020

    (GlobalWebIndex does include YouTube among its social networks, which tends to raise the figures for social media reach and time spent.). Time spent figures may also tell us something about the video-on-demand (VOD) market in Russia. Average VOD time climbed from 44 minutes to 51 minutes YoY.

  • Report
     | 
    OCT 15, 2020

    Time spent with smartphones and nonmobile devices mirrored those devices’ high penetration rates. In H1 2020, mobile phones claimed an average of 4 hours, 31 minutes (4:31) per day, compared with 4:06 spent on PCs and tablets. Both figures were up year over year (YoY). Time spent with social networking—which totaled 3:00 per day—rose marginally and boosted mobile consumption overall in H1 2020.

  • Report
     | 
    OCT 15, 2020

    Time spent streaming music rose to 1:21 daily on average, from 1:11 last year. As in H1 2019, respondents ages 16 to 24 and 25 to 34 posted response rates well above average for this metric, at 89.5% and 82.4%, respectively. Apart from smartwatches and smart wristbands, few digital devices have claimed significant market share in Singapore.

  • Article
     | 
    APR 14, 2021

    Where in the world do people use social media the most?

  • Report
     | 
    OCT 15, 2020

    Moreover, respondents spent more time on social sites—an average of 1:54 per day—than on any other specific activity. It should be noted that GlobalWebIndex includes the video platform YouTube in its social media category, which tends to increase the figures for both engagement and time spent.

  • Report
     | 
    OCT 15, 2020

    Time spent with broadcast radio was 1:11 daily, on average—a lower level of engagement than all other activities, except online and print press. The share of US internet users engaging with social media rose by 4.5 percentage points year over year (YoY).

  • Report
     | 
    OCT 15, 2020

    The prevalence of PCs among seniors is shaping daily time spent with various media. In H1 2020, internet users spent the most time with PCs and tablets, at an average of 2 hours, 38 minutes (2:38) per day. As last year, broadcast TV ranked second overall, claiming an average 2:12 daily. Mobile phones accounted for less time, at 1:38 per day. Most other activities took up less than 30 minutes.

  • Report
     | 
    OCT 15, 2020

    It’s worth noting that GlobalWebIndex includes YouTube in its social media category, so that anyone streaming video on that platform counts as a social network user. This may also help to explain why the penetration rates of social media and digital video are so similar. Time spent on social networks slipped by 10 minutes between H1 2019 and H1 2020—but it remained high by global standards, at 2:47.

  • Report
     | 
    OCT 15, 2020

    The average time spent daily with mobile devices was 3 hours, 10 minutes (3:10) in 2020—a marginal decline YoY. But total time spent with PCs and tablets fell from 2:47 to 2:20 daily. For the majority of web users, digital audio and video coexist happily with traditional broadcast media. Broadcast TV is very much alive and well in China, in conjunction with time-shifted and digital viewing options.

  • Report
     | 
    OCT 15, 2020

    For questions such as time spent with specific media, respondents are asked to select a time estimate from a list rather than entering a precise figure; all answers are then aggregated to produce an average time. The results presented in this report are drawn from questions fielded in two different surveys running concurrently.

  • Report
     | 
    OCT 15, 2020

    Compared with video streaming, fewer internet users in Italy (83.6%) engaged with social media. On the other hand, the time spent daily with social platforms averaged 1:50—almost an hour more than time devoted to video streaming, at 58 minutes. This may partly be because GlobalWebIndex includes YouTube in the category of social media.

  • Report
     | 
    OCT 15, 2020

    Compared with most other countries, time spent with social media also remained on the low side at 1:13 per day. Of all the countries that GlobalWebIndex surveyed in H1 2020, only Japan recorded a shorter daily time spent with social (47 minutes).

  • Report
     | 
    OCT 15, 2020

    Similarly, the average time spent daily with online TV and video was lower than in most neighboring countries, at 39 minutes, and showed no YoY increase. Engagement with paid-for video content, such as the subscription video-on-demand (SVOD) offerings of Netflix and other providers, was also lower than the Western European norm.

  • Report
     | 
    OCT 15, 2020

    The average time spent daily with tablets and PCs reached 3 hours, 54 minutes (3:54)—while time spent daily with mobile increased to 2:34. The reach of subscription video offerings now rivals that of live TV. Just under 90% of respondents polled in H1 2020 had watched traditional TV in the preceding month, though penetration of live broadcast TV was a good deal lower, at 76.8%.

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