Geography

Asia-Pacific (56)
Europe (70)
Latin America (21)
Middle East & Africa (6)
North America (350)
Worldwide (183)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
498 Results
Filter
Sort by: Relevance | Date
  • Article
     | 
    JUN 25, 2021

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Just over 26% of US Instagram users took to the platform for social commerce purchases in 2020. That share will rise to about 30% in 2022 but then stagnate as social commerce use reaches a saturation point. More like this:. Report: US Social Media Usage 2021.

  • Article
     | 
    APR 1, 2019

    The B2B purchase journey is more complex than ever. Buyers no longer limit themselves to vendor sales contacts, instead preferring to engage with B2B organizations across a variety of channels. Learn about these insights and more from eMarketer and Accenture Interactive.

  • Article
     | 
    AUG 12, 2019

    Audience analysis and campaign performance: The market continues to apply AI to analyze audience insights, at scale, when they are served ads. After all, a person’s location when consuming any experience, including ads, is critical to understanding how it performs. For example, a video ad running on the Pandora app won’t do much good if the person is using Pandora while driving.

  • Article
     | 
    MAY 13, 2021

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Nearly all mobile messaging app users in South Korea use KakaoTalk, making it by far the most popular messaging app in the country. Others see significantly less use: Close to 3 in 10 use Instagram messages, while 2 in 10 are on Facebook Messenger.

  • Article
     | 
    MAY 18, 2021

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Advertisers, take note: Mobile game users are Candy Crushing the stereotype that gamers are mostly younger men. More than half of US mobile gaming app users are female, and 54% of all users are over 35 years old. More like this:.

  • Article
     | 
    JUL 7, 2021

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. The leading metrics among US wearable users are fitness-related: 59% count on these devices to tally their daily steps, and 42% use the tech to track workouts.

  • Article
     | 
    APR 28, 2021

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. The leading reason mobile phone users in the US and Great Britain own cryptocurrency is personal financial growth, but for more than 44% of respondents, cryptos are just for fun. More like this:. Report: Blockchain in Payments.

  • Chart
     | 
    OCT 8, 2020
  • Chart
     | 
    OCT 8, 2020
  • Chart
     | 
    OCT 8, 2020
  • Chart
     | 
    OCT 8, 2020
  • Report
     | 
    SEP 10, 2020

    Dorothy Advincula, senior vice president and US head of audience measurement and insights at Ipsos, said this was a problem for lower-income households in the decade it took them to recover from the Great Recession. “They can’t think about saving for a rainy day when they’re trying to get by for just a day,” she said.

  • Article
     | 
    MAY 6, 2021

    Also shareable with WeChat users are miniprograms developed for WeCom, as well as promotional materials and industry insights. “All kinds of classic B2B marketing scenarios, where you provide support through sharing content, are supercharged within WeCom,” said Aaron Chang, founder of China-based marketing automation platform JINGdigital.

  • Article
     | 
    MAY 17, 2021

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. TikTok will overtake Snapchat in total US users by 2023, per our projections. Still, as both apps approach 90 million US users, neither platform will rival Instagram's overwhelming influence. More like this:. Report: Influencer Monetization 2021.

  • Report
     | 
    JUN 6, 2019

    To deliver an effective customer experience, marketers must first identify their customers and audiences. This report focuses on how marketers identify audience segments and target groups today.

  • Article
     | 
    MAY 5, 2021

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. More than 3 in 5 mobile phone users who own cryptos in the US and Great Britain use Coinbase to purchase cryptocurrencies, making it by far the most popular platform for crypto acquisition. Etoro ranked second with only 12.8% of users. More like this:.

  • Article
     | 
    JUL 16, 2021

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. By the end of 2021, nearly one-third of US Facebook users ages 14 and older will have made a purchase through the social network in the past 12 months, part of a greater trend toward social buying.

  • Article
     | 
    MAY 21, 2021

    The average US adult spent 25 additional minutes per day on mobile apps in 2020 than the year prior, according to eMarketer. And we expect these gains across most mobile activities will become permanent this year. In fact, we anticipate US adults will add 6 minutes to their average time spent with apps. As data suggests, it is clear that marketers need to revisit their mobile strategy for the year ahead. Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the mobile landscape today across key areas such as in-app advertising, video, SMS, gaming, and more.

  • Report
     | 
    JUL 6, 2021

    Digital money management tools provide mobile banking customers with personalized insights to boost financial wellness. But, on average, only 14.7% of respondents called the category’s features “extremely valuable.”. Banque Nationale can offer six new digital money management features to win new business:.

  • Report
     | 
    NOV 5, 2020

    Now, he said, multicultural experts are integrated into total-market teams, and multicultural audiences and cultural insights are increasingly included in mainstream advertising. These campaigns may also incorporate targeting strategies that more directly appeal to multicultural subsegments, if necessary. Industry Groups Create Momentum.

  • Article
     | 
    MAY 19, 2021

    “Communities tend to lean towards loyalty,” said Tu Le, analyst at Sino Auto Insights, in an April 2021 Reuters article. “That’s exactly what Nio is tapping into.” The app now has about 150,000 daily users, according to Nio executives cited in the article. About 69% of Nio’s new customers in Q1 2020 came from customer referral, per a March 2021 report released by Bain & Company.

  • Article
     | 
    APR 2, 2021

    Institutions could strengthen their customer relationships by personalizing these insights—possibly following Bank of America’s lead, which recently added animated assessments that show a customer's financial position. Increasing access to human advisors: Personal interactions are still important to UK consumers, and banks should do more to enable them.

  • Article
     | 
    APR 28, 2021

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Customers want banks to focus on the user interfaces of their online resources. When asked what would convince US adults to start or continue banking online, the leading answer by far was ease of use on the online site or app. More like this:.

  • Article
     | 
    JUL 12, 2021

    However, the insights gleaned from campaign performance are as important as the strategy and tactics. Having access to the right reporting and performance data enables you to best optimize future campaigns toward success.

  • Article
     | 
    MAR 29, 2021

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. About 62% of US telemedicine users were satisfied with their telemedicine care in December 2020, down from 73% at the onset of the pandemic in March 2020.

Others also searched for