FEB 4, 2019
Still, 54% of marketers said audience insight data is an essential part of influencer identification, according to a study published by Econsultancy in November 2018. This includes both demographic and psychographic information on the influencer’s audience. The same study also showed that 83% of industry marketers said they need better data and metrics.
MAR 17, 2021
However, mobile games, which are often more accessible and have built-in social components, frequently attract a more diverse audience. In Q2 2020, advertising platform AdColony and insights platform DISQO conducted a survey asking US adults about the frequency with which they played mobile games.
MAY 18, 2021
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Advertisers, take note: Mobile game users are Candy Crushing the stereotype that gamers are mostly younger men. More than half of US mobile gaming app users are female, and 54% of all users are over 35 years old. More like this:.
MAY 6, 2021
Also shareable with WeChat users are miniprograms developed for WeCom, as well as promotional materials and industry insights. “All kinds of classic B2B marketing scenarios, where you provide support through sharing content, are supercharged within WeCom,” said Aaron Chang, founder of China-based marketing automation platform JINGdigital.
APR 1, 2019
The B2B purchase journey is more complex than ever. Buyers no longer limit themselves to vendor sales contacts, instead preferring to engage with B2B organizations across a variety of channels. Learn about these insights and more from eMarketer and Accenture Interactive.
AUG 12, 2019
Audience analysis and campaign performance: The market continues to apply AI to analyze audience insights, at scale, when they are served ads. After all, a person’s location when consuming any experience, including ads, is critical to understanding how it performs. For example, a video ad running on the Pandora app won’t do much good if the person is using Pandora while driving.
APR 2, 2021
Institutions could strengthen their customer relationships by personalizing these insights—possibly following Bank of America’s lead, which recently added animated assessments that show a customer's financial position. Increasing access to human advisors: Personal interactions are still important to UK consumers, and banks should do more to enable them.
MAY 5, 2021
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. More than 3 in 5 mobile phone users who own cryptos in the US and Great Britain use Coinbase to purchase cryptocurrencies, making it by far the most popular platform for crypto acquisition. Etoro ranked second with only 12.8% of users. More like this:.
MAY 17, 2021
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. TikTok will overtake Snapchat in total US users by 2023, per our projections. Still, as both apps approach 90 million US users, neither platform will rival Instagram's overwhelming influence. More like this:. Report: Influencer Monetization 2021.
NOV 5, 2020
Now, he said, multicultural experts are integrated into total-market teams, and multicultural audiences and cultural insights are increasingly included in mainstream advertising. These campaigns may also incorporate targeting strategies that more directly appeal to multicultural subsegments, if necessary. Industry Groups Create Momentum.
APR 28, 2021
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Customers want banks to focus on the user interfaces of their online resources. When asked what would convince US adults to start or continue banking online, the leading answer by far was ease of use on the online site or app. More like this:.
JUN 6, 2019
To deliver an effective customer experience, marketers must first identify their customers and audiences. This report focuses on how marketers identify audience segments and target groups today.
MAY 21, 2021
The average US adult spent 25 additional minutes per day on mobile apps in 2020 than the year prior, according to eMarketer. And we expect these gains across most mobile activities will become permanent this year. In fact, we anticipate US adults will add 6 minutes to their average time spent with apps.
As data suggests, it is clear that marketers need to revisit their mobile strategy for the year ahead.
Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the mobile landscape today across key areas such as in-app advertising, video, SMS, gaming, and more.
MAY 19, 2021
“Communities tend to lean towards loyalty,” said Tu Le, analyst at Sino Auto Insights, in an April 2021 Reuters article. “That’s exactly what Nio is tapping into.” The app now has about 150,000 daily users, according to Nio executives cited in the article. About 69% of Nio’s new customers in Q1 2020 came from customer referral, per a March 2021 report released by Bain & Company.
MAR 29, 2021
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. About 62% of US telemedicine users were satisfied with their telemedicine care in December 2020, down from 73% at the onset of the pandemic in March 2020.
APR 8, 2021
Even Facebook Gaming hasn't amassed nearly as large an audience as its competitor, Twitch. Report: The US Gaming Ecosystem 2021. Article: Zuckerberg’s proposed Section 230 reforms would benefit Facebook at the expense of smaller firms. Article: Livestreaming finds a home among influencers.
AUG 31, 2020
JAN 21, 2021
Advancements in marketing tech and new data-collection tactics offer retailers ever-greater insights into the minds of their customers, but only to a certain degree. Accomplishing a level of personalization that will truly impact a company's bottom line isn’t easy nor straightforward. But it does require more investment in collecting the right data with the most effective tools, and then harnessing those findings for deep personalization.
JAN 25, 2021
And just 3.4% of users would trust Facebook with their personal data, another eMarketer and Bizrate Insights survey showed. Big Tech is driven—perhaps by necessity—to explore what it would take to turn privacy into a competitive advantage. Amazon director of Alexa Trust Anne Toth described on a panel at CES 2021 how every Alexa product release is also paired with a privacy feature improvement.
MAY 24, 2021
Why it matters: For now, AR ecommerce is still new—just 10% of US adults said they’ve used AR to shop, and only 35% said they were interested, per an April 2021 survey by Bizrate Insights for Insider Intelligence. But as AR adoption grows, big players like Amazon, Walmart, and Pinterest have thrown their hats into the AR ecommerce ring. Snap has a few major advantages over its competitors:.
MAR 26, 2021
To avoid getting lost among other sustainable portfolios, like Moneybox and Nutmeg, and boost adoption of its new pension, Plum should add more personalized insights. Personalization is key to maximizing ROI on PFM tools, and here, Plum could use its AI capabilities to offer insights into individual users’ investment decisions, such as the environmental impact of their portfolio.
APR 20, 2021
Insights from Advertiser Perceptions on advertisers’ ATT preparedness. Presenters. Robyn Meyers is vice president, West Coast brand partnerships at InMobi. Robyn has 15 years of broad agency and media partnerships experience. She works closely with brands and agencies to deliver maximum value for brands in apps.
DEC 6, 2019
We do not discuss programmatic direct mail, however, we acknowledge this is one area where advertisers may take audience insights and data from digital and pair it with offline data to create a more omnichannel experience. Q: Please comment on digital-to-direct with direct mail using programmatic solutions with PebblePost or NaviStone. A: See above.
JUN 4, 2021
Samsung teamed up with Livmor’s Halo wearable and remote patient monitoring platform to give clinicians greater data insights and help them deliver effective and timely care from afar. Unlike its competitors, Amazon doesn’t have a proprietary smartphone to lean on—which is probably why it’s relying more heavily on unique health tracking functionalities like measuring body fat and voice tone.
MAY 1, 2019