Beyond more immersive video possibilities and computer vision, 5G also makes mobile AR and VR more likely. The limit in today’s AR/VR is usually the processing power of the devices. By shifting much of the processing to the cloud, more sophisticated mobile AR/VR becomes possible. Hardcore gaming will be an early beneficiary.
VR and AR Still Growing. Despite this dearth of earth-shaking news, we expect the number of immersive-tech users to grow as the technology gradually improves. On the VR side, a number of innovations announced at CES have potential to push the market forward, especially in the areas of image quality and form factor:.
More innovative events that respondents were looking out for in 2021 included augmented reality(AR) and virtual reality(VR) experiences to demo new products. But the shift to hybrid will start in 2021. A Global DMC Partners survey of event planners worldwide in September compared strategies for 2020 with those for 2021.
Singles’ Day is a must-see for tech watchers, as many of China’s digital giants have used past events to highlight retail tech, including virtual reality(VR) shopping, QR code payments, and livestreaming commerce. A few years ago, Alibaba introduced a Pokémon Go-like game called "Catch the Cat," which featured a virtual cat who drew shoppers to brick-and-mortar stores where they could earn points.