Reels allows Instagram users to create short, 15-second videos, set them to music, and add augmented reality (AR) effects. Reels is currently available in 50 countries, including the US. Instagram users can post their own Reels to their Stories—where they will live for 24 hours—or to their feeds, where they will appear in a dedicated Reels tab.

eMarketer principal analyst Yory Wurmser explains why Huawei is rolling out a proprietary open-source operating system, the iPhone sales slowdown, Uber’s imminent need to turn things around and how Google is making it easier for users to navigate walking directions with the help of augmented reality.

Our upgraded forecast is largely a result of the Android app rebuild, which had a prominent impact in Android-heavy developing nations, plus the success of various new filters and lenses that appealed to the platform’s core target market—the baby face and gender swap filters, for example, and the various AR lenses. Developed Nations Are Snapchat’s Leading Markets.