Food and grocery delivery has spiked during the pandemic. Apps like SkipTheDishes, Uber Eats, and Instacart have gained new users who turned to delivery out of necessity. For marketers, these apps present a new opportunity to reach consumers with ad products rich in intent and location data.

These findings show that media and entertainment companies invest more in streaming ads than they do in other types of digital ads. It’s very common for streaming services to advertise themselves across other streaming services. OTT ads heavily feature promotions for TV shows, especially ones from affiliated networks (e.g., Peacock running ads for NBC shows or Hulu running ads for ABC shows).

As digital audio consumption increases, the advertising market in Canada is developing rapidly to reach new listeners.

Word of mouth trumps advertising: Intuit’s TurboTax massive deceptive ad settlement reflects a growing lack of trust consumers have in advertising.

In Southeast Asia, total media ad spending snapped back to pre-pandemic levels in 2021 and will continue rising strongly this year. The growth in digital ad spending, though tamer in 2022, will again outpace that of the overall ad market.

Meta’s advertising issues: Meta’s many attempts to develop post-privacy update ad tracking solutions have failed to stick the landing and eroded advertiser trust, as well as the company’s market value.

Samba TV estimated that between Q1 and Q2 2021, US programmatic CTV ad impressions increased by 49% on Amazon, 27% on Roku, and 27% on Samsung. The share of US households reachable through programmatic CTV ads rose from 64% in Q2 2020 to 86% in Q2 2021, per Pixalate. Magnite reported that its revenues attributable to CTV grew by 51% year over year (YoY) in Q3 2021.

More partnerships between DOOH media owners and ad tech firms will broaden possibilities for regional and global advertisers—but creating arresting OOH visuals as part of a wider marketing strategy will remain a challenge. Shoppable DOOH ads are on the way; they will employ QR codes or other digital technologies to direct consumers to ecommerce options.

With growing subscription and advertising revenues, digital video’s future remains bright. But there are numerous questions that will affect its development.

Grocers fine-tune their retail media networks to attract CPG dollars: Kroger and Walmart’s new features aim to improve advertisers’ experiences and results, but they may fall short of expectations.

Internationally, there are four major destinations for digital ad revenues: Google, Facebook, and the retail ecommerce twosome of Alibaba and Amazon. The latter are somewhat less global: Alibaba gets most of its ad income from China, while Amazon gets most of its ad revenues from the US.

Retail media advertising poised to grow in Latin America: The region’s marketers and retailers are awakening to opportunities to help drive consumer purchases with media networks.

The big takeaway: While features like livestreams and advertising will undoubtedly help Netflix’s watch time and bottom line, its sudden acceptance of these features means it is now racing to catch up with the capabilities of competitors.

Brands and retailers prioritize sustainability for Earth Day, but actions speak louder than words: Amazon, Apple, and Coca-Cola are some of the brands touting their green initiatives this April amid growing consumer concern over the environment.

QR codes are becoming embedded in the way consumers engage in marketing, advertising, or promotional offers. A June 2021 YouGov survey for The Drum found that 45% of US adults had used a QR code for a marketing, advertising, or promotional purpose. Expanding Opportunities in the US. QR code providers experienced sizzling growth from 2020 into 2021.

Brands and retailers are adopting new technologies as they pursue supply chain optimization: Kraft Heinz, UPS, and Amazon are looking to AI, the cloud, and other tools to streamline operations.

After delaying changes for several years due to the pandemic, card networks may cave and adjust fee structures downward as an olive branch to merchants, which are continuing their years-long battle against networks: Amazon is surcharging Visa credit purchases in Australia and Singapore, ceasing acceptance in the UK, and considering switching its US co-brand partner.

Though Amazon may be lagging behind in terms of subscribers, it is making inroads with original content. Two of the streaming service’s shows won Emmys, and it had 70 new shows in production as of February, per Variety. But with its recent announcement of 40 planned shows and films over the next five years, Amazon is set to become one of the largest content producers in the region.