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    Report
     | 
    SEP 1, 2020

    The pandemic has thrown the UK ad industry into turmoil. Digital platforms have offered a direct conduit to consumers who have been pivoting heavily to digital usage. But brands should take a mindful and sincere approach to building and maintaining their digital presence. How has the pandemic affected the advertising industry?

    Article
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    NOV 12, 2018

    According to a September 2018 survey from Third Door Media, 34.2% of US ecommerce-focused marketers currently spend 10% to 25% of their digital ad budget on Amazon. Future intentions are strong: 80% plan to increase their Amazon ad budgets next year.

    Report
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    SEP 29, 2020

    April ad sales were up just 14% (i.e., Index of 114) vs. the February benchmark, while May rose 37% and June saw a 64% jump. We expect that Amazon’s digital ad revenues in the US will grow 41.0% to $16.49 billion this year, placing it in a strong No. 3 position behind the duopoly.

    Report
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    AUG 14, 2019

    How critical have ads become for Amazon sellers? “Most of [our clients] make somewhere between 30% to 50% of their total revenue through ads on Amazon,” said Franz Jordan, founder and CEO of marketplace intelligence firm Sellics. “If you were to stop running ads, you would lose a very significant portion of your revenue.”.

    Report
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    NOV 21, 2019

    A major force in this growth is the Facebook-Google duopoly, which combined made up about three-quarters of Canada’s digital display market as of 2017, according to the Canadian Media Concentration Research Project (CMCRP). This estimate makes the duopoly stronger in Canada compared with the US and the UK, where it makes up 60.9% and 68.5% of the ad markets, respectively.

    Report
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    MAY 30, 2019

    Social’s ability to pull in ad money should not come as a surprise, given Facebook’s status as half of the duopoly (along with Google) that scoops up a huge share of total digital ad spending. Our forecast predicts that ad outlays on Facebook per hour of time spent will continue to rise, from $0.53 this year to $0.58 next year.

    Report
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    DEC 5, 2018

    We forecast that Amazon will grow 144.5% in 2018 to $4.6 billion and to $10.9 billion by 2020 as it begins to challenge the Google-Facebook duopoly. Why has Amazon become such a viable long-term threat to the two digital advertising titans?

    Article
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    JAN 10, 2019

    For brand advertisers, the ubiquity of gaming offers a massive opportunity. According to a July 2018 Jun Group survey of 500 mobile users in the US, 49% of those surveyed said that games have the best ad experiences, compared with 24% of respondents polled who cited social ads.

    Report
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    FEB 18, 2020

    As brands continue to seek targeting and attribution via high-quality location data, they may find that some of their best sources remain the duopoly.

    Report
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    JAN 9, 2019

    Alternative vendors are limited to working with the same small pools of user data and in-app inventory, and buyers often have no option but to deal with the duopoly.". Programmatic video spending in France continues to grow, according to Ryan Cook, vice president of programmatic and business development of EMEA at Teads.

    Report
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    SEP 19, 2019

    DAZN’s soccer focus put it in a good position to sell adidas Canada on an advertising sponsorship to coincide with the launch of the 2019 EPL season. The deal enabled adidas to advertise across all DAZN’s EPL live content, in addition to its Sporting News website. adidas is the first brand to run ads on the DAZN platform in Canada.