Marketers within the insurance industry will zero in on how to best utilize digital ad budgets, as spending growth settles at more modest levels.

However, other retailers are also making big plays in the ad space, including Walmart, eBay, Target, CVS, Etsy, and, most recently, Best Buy. These companies are motivated by several factors:. Retailers control a wealth of consumer data that they can use to inform ad targeting. The ads served on retail media networks span the entire purchase funnel, from awareness and consideration through purchase.

Apple's introduction of AppTrackingTransparency in iOS 14.5 changed how the mobile app industry approaches monetization and measurement. Here’s what you should know about the changes, along with best practices for mobile publishers and advertisers.

Consumers’ identities, and the data used to construct them, shape the options advertisers have for targeting, addressability, measurement, and attribution. Identity will continue to be top of mind for advertisers, publishers, and ad tech platforms in 2022.

Advertising. In December, we published our first forecast for Pluto TV ad revenues. Pluto TV, a free streaming service operated by ViacomCBS, will receive $786.7 million in net US ad revenues in 2021, a 77.7% increase over the previous year. In 2022, Pluto TV’s net US ad revenues will surpass $1 billion annually for the first time.

Users must consent to being monitored for advertising purposes—and many aren’t opting in. Peloton’s pain: In its earnings call last week, Peloton cited Apple’s privacy changes as a significant challenge to the fitness brand’s ability to add subscribers to its service by targeting consumers based on their interests.

Ad and Monetization Product Updates. Here are the key ad and monetization product updates for Facebook in Q3 2021:. Facebook removes ad targeting options for users under age 18. Advertisers can now only target ads to users under age 18 based on their age, gender, and location. Other targeting options, like those based on interests or off-Facebook activity, are no longer available to those users.

The Advertising Standards Authority (ASA) in the UK has accused HSBC of greenwashing its reputation for environmental consciousness. The ASA is targeting two ads run by HSBC placed at bus stops in Bristol and London in October 2021.

For example, your advertising strategy must incorporate elements of CX despite touching many individuals who aren’t technically customers. “Should you be thinking of it holistically and saying the advertising experience for people before they've transacted with you is also part of CX or not?” Kazim said.

The deprecation of the third-party cookie in Chrome will be significantly disruptive for publishers that monetize their sites with advertising. Here’s how web publishers are preparing for a future without third-party cookies.

Is the Banning Surveillance Advertising Act a threat? Even if the US bill to limit targeted ads doesn’t pass, its introduction signals a legislative landscape that favors privacy more than ever.

In the digital realm, examine and improve algorithms in areas such as recruiting, customer relations, ad targeting, and service applications to prevent racial bias. Enact policies to fight racism on the brand’s app, website, and other places where the brand is frequently represented.

This sponsored article was contributed by Spotify Advertising.

Advertisers Targeting Gen Z Should Look to Instagram and TikTok. Facebook’s reach is unsurpassed overall, but Instagram and TikTok are both better at conveying high energy and an immersive experience. In France alone, Red Bull clocked over 2.4 million views for a single Instagram Reel featuring cross-country dirt biking.

Apple’s limits on mobile ad tracking will spur innovation. Apple and Google dictate what’s possible on mobile devices, and the former’s enforcement of its new AppTrackingTransparency (ATT) framework yields limited profits from ad targeting and measurement.

In Germany, digital advertising by financial services firms has long been constrained by EU data privacy regulations and limitations on ad targeting. These laws have inhibited mobile ad targeting as well, an area that has seen rapid growth for financial services in many other countries.

The news: The Advertising Standards Authority (ASA) in the UK has accused HSBC of greenwashing its reputation for environmental consciousness. More on this: The ASA is targeting two ads run by HSBC placed at bus stops in Bristol and London in October 2021. One ad stated the bank would provide $1 trillion in financing for clients to transition to net-zero greenhouse gas emissions.

Combine the power and prestige of TV, with the precise targeting and measurement of a digital ad channel. Get started today.

The massive reach, ad targeting capabilities, and ecommerce features of platforms like Facebook, Instagram, and TikTok will give sellers the tools they need to break into new markets, connect with consumers, and drive sales. Appendix. Latin America. Argentina. Brazil. Mexico. Facebook. Instagram. TikTok. Twitter. Read Next. Listen Next. Sources. All iN. Etus.