An AVOD channel also gives Netflix access to the format’s rapidly growing ad spend. US AVOD ad spending reached $8 billion in 2021, and will nearly triple to $22 billion this year, according to MoffettNathanson Research. Still, adding an AVOD isn't as simple as pulling a lever.

He has posited that Twitter has the potential to be the leading global platform for free speech, key to healthy democracies flourishing—but he’s a businessman first and foremost. Musk’s ability to envision products that consumers fall in love with cannot be understated. He’s on the record that spam, bots, and scams degrade the typical user experience.

For growth marketers, TV advertising is a logical path forward, offering massive reach, efficiency, and returns. A typical campaign investment of $150,000 may deliver over 30 million impressions and reach upwards of 15 million people.

The app’s global ad revenues will triple to $11.64 billion in 2022, more than both Snapchat and Twitter combined, according to our inaugural TikTok ad revenue forecast. Over half of those revenues will come from the US. Meanwhile, Facebook and Twitter’s problems attracting young users persist. Only 31% of respondents said they use Facebook at least once per month.

Last year, China was the only market to see overall ad spending growth, although digital ad spending performed well almost everywhere. This year, every country will see growth in almost every category.

Meta’s campaign against TikTok will do little to hide its own issues: Negative stories about rivals won’t fix its longstanding advertising and content issues.

As the ad industry grapples with privacy changes, much is at stake: US programmatic display advertising will top $123 billion this year and approach $142 billion in 2023.

MMA Global. Prohaska Consulting. Schar School of Policy and Government at George Mason University. The Washington Post.

MMA Global. Prohaska Consulting. Sapio Research. Schar School of Policy and Government at George Mason University. The Washington Post. Tinuiti. YouGov.

/Deloitte survey, 74% of worldwide at-home AR users had used AR to communicate, and 52% had done so for media/entertainment. According to an October 2021 survey by Wool & Water, 47% of US shoppers had used an AR filter on social media in the past 30 days. “The mass-scale behavior already exists,” said Carolina Arguelles Navas, head of global AR product strategy and product marketing at Snap.

Trend: Meta’s US Ad Growth Will Remain Strong Despite Negative Press, Privacy Changes. The company formerly known as Facebook will face its toughest challenges ever in 2022, but the effect on ad spending will be minimal. The effects of Apple’s iOS changes will be noticeable—but temporary.

Spurred by changes in mobile advertising, developers will integrate more commerce features into apps in 2022. They’ll add more AR, visual search capabilities, QR codes, and carbon footprint metrics to attract and keep users.

Curated by eMarketer, this special collection of interviews will help you understand how consumer packaged goods (CPG) marketers’ digital ad spend and commerce strategies have evolved due to market challenges, including waning loyalty, rising prices, and stocking issues.

This indicates they’ve mostly left the pandemic behind, despite lingering uncertainties over public health and disruptions to ad spending from changes in Apple’s privacy settings and supply chain issues. The share of ad spending is tilting toward video, CTV, and retail media. Video is gaining share thanks to a CTV ad spending surge.

The closure of an ad-free YouTube app is a reminder of ad blockers’ prominence: Digital advertising efforts are at odds with the experience most internet users want.

The pandemic sparked greater global awareness of environmental issues and a renewed commitment to finding solutions. Climate change ranked as the top personal concern of Gen Z adults worldwide, ahead of both unemployment and disease prevention (amid a global pandemic), per Deloitte in February 2021.

The news: Companies including Airbnb, Uniqlo, Netflix, and Shell all continue to debate the pros and cons of operating in Russia after its invasion of Ukraine prompted global rebuke that has made the country a commercial outcast. The big takeaway: Russia isn’t a huge market, but it’s not a small one, either.

Ad-supported video is the new streaming gold rush: Disney, HBO, Discovery, and even Netflix have toyed with or launched ad-based viewing channels

As Amazon sets its sights on larger pools of ad spending, it will also face a growing number of retail media disruptors nipping at its heels. Walmart and Instacart wield offline grocery data as a competitive advantage for CPG brand budgets.

S&P Global Market Intelligence. The Trade Desk. TiVo. Variety.

New data collection strategies emerge from Apple’s privacy update: Advertisers and publishers are turning to ecommerce, direct mail, and other means to enhance their first-party information, our recent report finds.

S&P Global. TiVo. TVREV.