In a recent Borrell Associates report, the firm estimated that local ad spending on streaming video would increase 28.7% year over year (YoY) in 2021. BIA Advisory Services had similar findings, with local OTT ad spending increasing 19.2% in 2021 to $1.2 billion. BIA also broke down local OTT ad spending by industry.
Facebook's strongest verticals in H1 2021 have been ecommerce, retail, and CPG—the same ones that performed well during 2020's pandemic year. The social network boasts a uniquely diverse advertiser base with over 10 million different advertisers ranging from brands, direct response, and small and medium-sized businesses to large organizations.