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Asia-Pacific (28)
Europe (14)
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Ad Spending (20)
Advertising (233)
B2B (57)
Marketing (417)
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Mobile (79)
Retail & Ecommerce (190)
Consumer Behavior (33)
Customer Experience (69)
Digital Privacy & Security (13)
Digital Retail Practices (46)
Ecommerce Sales (22)
Holiday & Seasonal Shopping (20)
Loyalty Programs (16)
Mcommerce (10)
Omnichannel Retailing (20)
Payment Methods (12)
Shipping & Delivery (8)
Social Commerce (7)
Social Media (25)
Video (40)

Industry

Demographics

Publication Date

190 Results
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Type:
Interview
Topic: Retail & Ecommerce
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    Publication Date: 9/23/2016
    Name: Dan Stangler
    Title: Marketing Director
    Company: Annie’s Homegrown
    Topics: Ecommerce Sales
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: Dan Stangler, marketing director at Annie's Homegrown, a producer of organic pastas, meals and treats, explains why ecommerce is becoming a key focus area for the brand.
    Publication Date: 9/23/2016
    Name: Antonio Sciuto
    Title: Executive Vice President and CMO
    Company: Nestlé Waters North America
    Topics: Ecommerce Sales
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: Antonio Sciuto, executive vice president and CMO of Nestlé Waters North America, talks about the growth of consumer packaged goods (CPG) ecommerce and the company's approach to it.
    Publication Date: 9/14/2016
    Name: Charles Debonneuil
    Title: Chief Marketing Officer
    Company: Lazada Group
    Topics: Digital Retail Practices; Mcommerce; Shipping & Delivery
    Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand; Vietnam
    Context: Lazada Group operates leading ecommerce sites in six countries in Southeast Asia. Two of its executives, Charles Debonneuil, chief marketing officer, and Pierre Poignant, chief operating officer, discuss the company's plans and operations.
    Publication Date: 9/8/2016
    Name: Pawoot (Pom) Pongvitayapanu
    Title: Founder and CEO
    Company: Tarad.com
    Topics: Social Commerce; Mobile Payments; Retail Ecommerce Sales
    Geographies: Thailand
    Context: Pawoot (Pom) Pongvitayapanu, founder and CEO of Thai marketplace Tarad.com, talks about the rise of mobile commerce in Thailand, the importance of social commerce and how the government is set to disrupt the country's digital payments sector.
    Publication Date: 9/7/2016
    Name: Hongwei Liu
    Title: Co-Founder and CEO
    Company: Mappedin
    Topics: Digital Retail Practices; Customer Experience
    Geographies: Canada
    Industries: Retail
    Context: Hongwei Liu, ‎co-founder and CEO of retail wayfinding software provider Mappedin, tells eMarketer how retailers can make their in-store shopping experience more attractive to today's omnichannel shoppers, who value efficiency.
    Publication Date: 9/1/2016
    Name: Sunita Kaur
    Title: Managing Director, Asia
    Company: Spotify
    Topics: Digital Music; Payment Methods; Content Marketing
    Geographies: Indonesia
    Context: Sunita Kaur, Spotify’s managing director for Asia, tells eMarketer about what made the streaming music service’s entry into Indonesia a success and the major hurdle it still faces in that country.
    Publication Date: 8/23/2016
    Name: Nicole Oliver
    Title: Director, Brand Experience
    Company: Coastal.com
    Topics: Email Marketing; Customer Experience; Performance Benchmarks
    Geographies: United States
    Context: Nicole Oliver, director of brand experience at US online eyewear retailer Coastal.com, talks about how the company built an email marketing strategy that is personalized to each recipient.
    Publication Date: 8/11/2016
    Name: Jaron Waldman
    Title: Co-Founder and CEO
    Company: Curbside
    Topics: Customer Experience; Omnichannel Retailing
    Geographies: United States
    Industries: Retail
    Context: Jaron Waldman, co-founder and CEO of store pickup app and technology provider Curbside, tells eMarketer what retailers need to do to provide a seamless experience when their customers opt for buy online, pick up in-store.
    Publication Date: 8/9/2016
    Name: Pawoot (Pom) Pongvitayapanu
    Title: Founder and CEO
    Company: Tarad.com
    Topics: Social Commerce; Mobile Payments; Retail Ecommerce Sales
    Geographies: Thailand
    Context: Pawoot (Pom) Pongvitayapanu, founder and CEO of ecommerce marketplace Tarad.com, talks about the rise of mobile commerce in Thailand.
    Publication Date: 8/1/2016
    Name: Bert Carder
    Title: Head of Sales
    Company: Ksubaka
    Topics: Digital Retail Practices; Real-Time Marketing
    Geographies: China; Singapore
    Industries: Retail
    Context: Bert Carder, head of sales for Ksubaka, talked about what his firm’s game-based in-store interactive ad network offers brands.
    Publication Date: 8/1/2016
    Name: Alvin Foo
    Title: Head of Mobile and Innovation
    Company: Omnicom Media Group
    Topics: Mcommerce; Digital Shoppers & Buyers; Mobile Apps
    Geographies: China
    Context: Alvin Foo, head of mobile and innovation at Omnicom Media Group, talks about how brands piggyback on third-party online-to-offline (O2O) services in China.
    Publication Date: 8/1/2016
    Name: T.R. Harrington
    Title: CEO
    Company: Darwin Marketing
    Topics: Targeting; Mobile Payments
    Geographies: China
    Context: T.R. Harrington, CEO of Darwin Marketing, talks about Alibaba's and Tencent's mobile payment strategies.
    Publication Date: 7/20/2016
    Name: Brian Littlefield
    Title: Director, Marketing for the Industrial and Automotive Segment
    Company: UPS
    Topics: B2B Sales; Consumer Behavior
    Geographies: United States
    Context: UPS marketing execs Brian Littlefield and Louis DeJianne discuss the ways business-to-business (B2B) ecommerce differs from business-to-consumer (B2C).
    Publication Date: 7/19/2016
    Name: Kara Howard
    Title: Vice President, Global Merchandising
    Company: Vistaprint
    Topics: B2B Sales; Customer Experience
    Geographies: United States
    Context: Kara Howard, vice president of global merchandising at business card provider Vistaprint, talks about the company’s intuitive self-service portal for its business-to-business (B2B) customers.
    Publication Date: 7/21/2016
    Name: Nishtha Mehta
    Title: Founder & Chief Instigator
    Company: CollabCentral Consulting
    Topics: Digital Retail Practices; Mcommerce; Mobile Payments
    Geographies: China
    Context: Nishtha Mehta, founder of marketing and collaborative learning agency CollabCentral Consulting, discusses why mobile payment app penetration is the biggest driver of online-to-offline (O2O) commerce in China.
    Publication Date: 7/21/2016
    Name: Alex Misseri
    Title: Senior Vice President and Head of Ecommerce Practice
    Company: Razorfish
    Topics: Digital Retail Practices; Customer Experience; Omnichannel Retailing
    Geographies: China
    Industries: Retail
    Context: Alex Misseri, senior vice president and head of ecommerce practice at Razorfish in Shanghai, talks about the challenges marketers in China face adapting to an online-to-offline (O2O) world.
    Publication Date: 7/13/2016
    Name: Kit Yarrow
    Title: Consumer Psychologist and Author
    Company: Golden Gate University
    Topics: Digital Privacy & Security; Big Data
    Geographies: United States
    Context: Kit Yarrow, author of “Decoding the New Consumer Mind” and resident consumer psychologist at Golden Gate University in San Francisco, spoke with eMarketer about how consumers are looking for a value exchange when giving their data away to marketers.
    Publication Date: 7/13/2016
    Name: Gary Davis
    Title: Chief Consumer Security Evangelist
    Company: Intel Security
    Topics: Digital Privacy & Security
    Geographies: United States
    Context: Intel Security’s Gary Davis and Bruce Snell spoke with eMarketer about how marketers are using their software and technology to garner a better picture of who their target audiences are.
    Publication Date: 7/13/2016
    Name: David King
    Title: Senior Manager, Internal Audit, Risk and Compliance
    Company: UHY Advisors
    Topics: Digital Privacy & Security; Big Data
    Geographies: United States
    Industries: Financial Services
    Context: David King, senior manager of internal audit, risk and compliance at global accountancy firm UHY Advisors, spoke with eMarketer about the US government's efforts to get marketers to share their consumer data.
    Publication Date: 7/6/2016
    Name: Neil Ackerman
    Title: Director, Global Ecommerce
    Company: Mondelez International
    Topics: Digital Retail Practices
    Geographies: Worldwide
    Industries: Consumer Products (CPG); Groceries
    Context: Neil Ackerman, director of global ecommerce at Mondelez International, talks about the food company's ecommerce strategy, which is geared toward reducing friction in all aspects of ecommerce.
    Publication Date: 7/7/2016
    Name: Alokedeep Singh
    Title: Head of Ecommerce
    Company: Titan Co.
    Topics: Mcommerce; Retail Ecommerce Sales
    Geographies: India
    Context: Alokedeep Singh, head of ecommerce at watch, jewelry and accessory firm Titan Co., talks about the evolution of the ecommerce retail landscape in India.
    Publication Date: 7/7/2016
    Name: Jerry Zhou
    Title: CEO
    Company: QuestMobile
    Topics: Mobile Users; Cross-Border Ecommerce
    Geographies: China
    Context: Jerry Zhou, CEO of mobile traffic and user-tracking firm QuestMobile, spoke to eMarketer about mobile app trends in China.
    Publication Date: 7/6/2016
    Name: Stéphane Rinderknech
    Title: CEO
    Company: L’Oréal China
    Topics: Brand Marketing; Consumer Behavior; Social Media Marketing; Omnichannel Retailing
    Geographies: China
    Industries: Personal Care & Beauty
    Context: Stéphane Rinderknech, CEO of L’Oréal China, spoke to eMarketer about trends in the beauty sector and in retail in China, and about the country’s new beauty consumer.
    Publication Date: 7/6/2016
    Name: Hanna Golota
    Title: Operations Manager
    Company: Globalme
    Topics: Brand Marketing; Consumer Behavior; Mobile Video; Marketing Technology
    Geographies: Asia-Pacific
    Demographics: Languages; Asians
    Context: Hanna Golota, operations manager at localization and translation service Globalme, talks about how localization of marketing efforts means more than just translating languages correctly.
    Publication Date: 6/23/2016
    Name: Brandon Chu
    Title: Senior Product Manager
    Company: Shopify
    Topics: Mobile Messaging; Social Media Marketing; Social Commerce
    Geographies: United States
    Context: Brandon Chu, senior product manager at ecommerce platform provider Shopify, talks to eMarketer about how both consumers and companies can benefit from brands' presence on Messenger.
    Publication Date: 6/23/2016
    Name: Dave Deasy
    Title: Senior Vice President, Marketing
    Company: TRUSTe
    Topics: Digital Privacy & Security; Big Data
    Geographies: United States
    Context: TRUSTe, a privacy compliance consultancy providing technology tools and certification, spoke with eMarketer about how marketers collect and use consumer data while respecting consumers’ privacy.
    Publication Date: 6/22/2016
    Name: Jeanne McPhillips
    Title: Vice President, Merchandising
    Company: Overstock.com
    Topics: Holiday & Seasonal Shopping
    Geographies: United States
    Industries: Retail
    Demographics: College Students
    Context: Jeanne McPhillips, vice president of merchandising at Overstock.com, talks about the ecommerce site’s philosophy on back-to-college shopping and what types of marketing will have the most influence on those consumers.
    Publication Date: 6/27/2016
    Name: Amit Boni
    Title: Country Head, Motorola India
    Company: Motorola India
    Topics: B2C Ecommerce Sales; Multichannel Marketing
    Geographies: India
    Industries: Consumer Electronics
    Context: Amit Boni, country head of Motorola India, talks about Motorola’s relaunch in India on the marketplace Flipkart, and how the need for an omnichannel approach drove it to embrace other sales channels.
    Publication Date: 6/24/2016
    Name: Andy Kauffman
    Title: Vice President, Digital
    Company: Marriott International
    Topics: Customer Experience
    Geographies: Worldwide
    Industries: Hotels & Motels; Marketing Management Trends
    Context: Andy Kauffman, vice president of digital at global hotel chain Marriott International, talks about his company's approach to digital transformation for the hotel's people, processes and technology.
    Publication Date: 6/22/2016
    Name: Ashley Wahl
    Title: CRM Specialist
    Company: Ikea
    Topics: Holiday & Seasonal Shopping
    Geographies: United States
    Industries: Retail
    Demographics: College Students
    Context: Ashley Wahl, CRM specialist at Ikea, talks about the many elements of the retailer's 2016 back-to-school strategy.
    Publication Date: 6/22/2016
    Name: Julie Krueger
    Title: Retail Industry Director
    Company: Google
    Topics: Holiday & Seasonal Shopping; Customer Experience
    Geographies: United States
    Industries: Retail
    Context: Julie Krueger, Google's retail industry director, speaks about the consumer behaviors that retailers need to adapt to this back-to-school season.
    Publication Date: 6/22/2016
    Name: Dhanusha Sivajee
    Title: Executive Vice President, Marketing
    Company: XO Group
    Topics: Customer Experience
    Geographies: United States
    Industries: Retail; Marketing Management Trends
    Context: Dhanusha Sivajee, executive vice president of marketing at XO Group, talks about alignment and collaboration between the lifestage media company's marketing and product teams, as well as the skills needed to work in a fast-paced environment.
    Publication Date: 6/20/2016
    Name: Jem Ripley
    Title: Managing Director, Retail Vertical
    Company: SapientNitro
    Topics: Holiday & Seasonal Shopping; Customer Experience
    Geographies: United States
    Industries: Retail
    Context: Jem Ripley, managing director of retail vertical at digital agency SapientNitro, talks about what retailers can expect this back-to-school season and how to put the customer first.
    Publication Date: 6/16/2016
    Name: Willy Villarreal
    Title: Vice President and Head of Multicultural, Brand Marketing and Communications
    Company: PMK•BNC
    Topics: Consumer Behavior
    Geographies: United States
    Demographics: Languages; Hispanics
    Context: Willy Villarreal, head of the multicultural practice at PR agency PMK•BNC, talks about what makes US Hispanics' digital behavior unique and which brands are effectively engaging with them.
    Publication Date: 6/20/2016
    Name: Kumar Rajagopalan
    Title: CEO
    Company: Retailers Association of India (RAI)
    Topics: Mcommerce; Retail Ecommerce Sales
    Geographies: India
    Context: Kumar Rajagopalan, CEO of the Retailers Association of India (RAI), discusses the state of ecommerce in India, and how smartphone penetration is just one piece of the puzzle.
    Publication Date: 6/14/2016
    Name: Rene Sanchez
    Title: Vice President, Client Strategy and Insights
    Company: Culturati
    Topics: Consumer Behavior
    Geographies: United States
    Demographics: Languages; Hispanics
    Context: Rene Sanchez, vice president of client strategy and insights at consultancy and research firm Culturati, spoke to eMarketer about the always-tricky question of what language to use when marketing to US Hispanics.
    Publication Date: 6/7/2016
    Name: Doug Pearce
    Title: CEO, Greater China
    Company: Omnicom Media Group (OMG) Greater China
    Topics: Digital Video; TV; Omnichannel Retailing; Big Data
    Geographies: China
    Industries: Technology
    Demographics: Seniors
    Context: Doug Pearce, CEO of Omnicom Media Group (OMG) Greater China, discusses digital innovations in China and how the country could one day become a global digital technology leader.
    Publication Date: 5/26/2016
    Name: Ryan Freeman
    Title: Vice President, Partnerships
    Company: Turnstyle Solutions
    Topics: Customer Experience; Personalization
    Geographies: United States
    Industries: Retail
    Context: Ryan Freeman, vice president of partnerships at proximity marketing platform Turnstyle Solutions, offers advice on how retailers can better cater to their customers.
    Publication Date: 5/26/2016
    Name: Morgan McAlenney
    Title: Executive Vice President, Digitail
    Company: The Integer Group
    Topics: Consumer Behavior; Omnichannel Retailing
    Geographies: United States
    Industries: Retail
    Context: Morgan McAlenney, executive vice president of Digitail at shopper marketing agency The Integer Group, talks about what makes shoppers change their habits and what that means for brands.
    Publication Date: 5/23/2016
    Name: R. Danielle Bailey
    Title: Head of APAC Research
    Company: L2
    Topics: Digital Shoppers & Buyers; Mobile Messaging; Social Commerce
    Geographies: China
    Industries: Luxury Goods; Retail; Consumer Products (CPG)
    Context: R. Danielle Bailey, head of APAC research at member-based business intelligence firm L2, discusses the promise of WeChat for marketers in China.