Podcasts were one of the few areas to have weathered the pandemic without sustaining ad spending losses.

Amazon’s AR push: The ecommerce giant has opened an in-person hair salon to show off its new augmented reality (AR) tools. Were Amazon to integrate AR into its site, it could make this experimental mode of shopping commonplace.

Extended reality (XR) technologies—including virtual reality (VR), augmented reality (AR), and mixed reality (MR)—are still in the early phases of adoption, but they are evolving quickly. While most use cases for VR and AR are still related to gaming, entertainment, and social media, the variety of applications is expanding as more consumers and businesses test out immersive experiences.

Almost all digital display advertising is transacted programmatically now—but that doesn't mean programmatic isn't still evolving. Gila Wilensky, president, US at programmatic media firm Xaxis, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Xaxis is expecting for the next 10 years of programmatic advertising, including how AI will continue to evolve in the space, how addressability and measurability will change post-cookie, and what the maturation of ecommerce means for digital advertising.

Here's why some consumers don't buy eco-friendly products

Podcasting will continue on its upward trajectory: However, stakeholders will need to assess their priorities when it comes to advertising as fragmentation continues to present an interesting challenge.

In this Meet the Analyst Webinar, Jeremy Goldman, eMarketer principal analyst at Insider Intelligence, explained how winning organizations are staying ahead of the competition by delivering best-in-class post-purchase experiences for their customers.