A National Association of Corporate Directors (NACD) poll from the same month found that 54% of US directors cited changing the way in which work gets done as a leading trend that would impact their company’s post-coronavirus recovery.

These barriers won’t slow DeFi adoption over the long term due to three trends. Crypto adoption. 2021 was the year of crypto adoption, with the global market hitting the $3 trillion mark for the first time earlier this month. And now that everyday people are accustomed to trading cryptos on the likes of Coinbase and Robinhood, many will be open to experimenting with more complex use cases.

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Even amid swirling controversies, Facebook is the single most popular US social network, with 83% of adult social media users in the US reporting that they visit the platform in a typical week. Meanwhile, 68% said the same for YouTube, and 52% cited Instagram.

We also incorporate current and historical internet and mobile adoption trends as well as country-specific demographic and socioeconomic factors in our analysis. Our complete estimates for global mobile messaging app users, as well as KakaoTalk, Line, Facebook Messenger, Telegram, WeChat, and WhatsApp users in select countries, can be found in this report’s accompanying spreadsheet.

It also follows a trend of IPOs from digitally native brands that build reputations primarily through online channels, including Warby Parker and Rent the Runway. Allbirds had a far stronger IPO, likely on account of its shrewd pricing and sustainability angle.

Most of our analysis speaks to high- versus low-income trends. However, the middle-income category accounts for many people who share similar traits with the AB demographic. Indeed, many third-party sources group the NRS categories into two, with the C1 demo grouped in with AB.

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Three in five US internet users said that discounts are what influence them to buy a product through social media ads, far more than the 44% who cited the brand’s trustworthiness and customer data practices.

Following this trend, adoption of the metaverse—which is “a new phase of interconnected virtual experiences using technologies like virtual and augmented reality,” per Facebook Vice President of Global Affairs Nick Clegg—will come with similar consumer expectations for access to financial services. What would fintech solutions look like in the metaverse?

Marketers see third-party cookie deprecation as a near-term challenge, but this change also presents an opportunity to prioritize identity management strategies and quality data.

In the midst of social upheaval in the US, many marketers are striving to be more inclusive, especially as they relate to people who have been historically underrepresented, excluded, and stereotypically portrayed. By embracing and reflecting real-world diversity, they can build greater brand affinity and deeper customer relationships while working to effect positive change.

Many believe Agile marketing only works for co-located teams or that Agile teams are disconnected from strategy. Planview separates fact from fiction, and shares key tactics on the work management approach. Read this article, contributed and sponsored by Planview.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring DoubleVerify's CEO Mark Zagorski and GroupM’s Joe Barone, managing partner for brand safety, Americas. They discussed the constraints and opportunities of video impression measurement, and what needs to be done to complete the video picture.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Merkle’s Sandra Swindle, senior vice president, CRM technology delivery leader, along with The Goodyear Tire and Rubber Company’s Matt Wilkinson, general manager, digital marketing, and AAA Club Alliance’s Scott Lugar, CMO. They will discuss how marketing technology modernization can deliver relevant and valuable customer experiences.

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. More than a third of US investors believe people will stop using cash sometime in the next five years, with 12% of those investors expecting this change to come within a year.

Our forecasting methodology is based on the analysis of more than 500 data points from 78 sources, including research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Gen Z is the most likely age group among US adults to travel this holiday season, with 59% of those ages 18 to 24 saying they’ll probably venture to other places.

Even though people aren’t necessarily engaging less with politics on social media, a parallel but opposite trend is emerging. Users are increasingly choosing to engage on platforms, and with content, that are fun and entertaining, rather than serious or negative. TikTok has been the driving force—and the biggest beneficiary—of this trend.

Location data firm Placer.ai provided more insight into December 2020 foot traffic trends, revealing that trends varied considerably by store segment. Warehouse clubs like Costco and Sam’s Club saw an increase in foot traffic, however minor, at 0.2%.

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter. This year, a resounding 2.96 billion people worldwide will play digital games, whether via console, computer, or mobile device, and that figure is poised to surpass 3 billion in 2022. That’s a lot of goals scored, blocks mined, and quests completed.