A December 2019 iResearch Consulting Group study showed that fast internet (55.5%), a stable signal (53.1%), ultrahigh-definition videos (41.2%) and playing high-definition online games without interruptions (29.2%) are key reasons why internet users in China are excited about 5G. The Government Is Investing Heavily in 5G Infrastructure.

—Trisha Hershberger, a creator on Instagram and Twitch focusing on gaming and tech reviews. Pay attention to the content—and culture—of the platform. "Marketers obviously want to sell products; that's their job. But as soon as there’s someone in a video telling you to click on a link, on TikTok, it's just not the vibe. It's too short-form.

Outside walled gardens, some of the most compelling content is in the news and gaming verticals. These categories, above all others, are most consistently constrained by third-party brand safety mechanisms. News publishers are penalized for reporting on challenging, sometimes unpleasant issues, which is their job.

He brings over 10 years of international B2C and B2B marketing, business development and partnership experiences in the travel, technology and gaming industries. At Merkle, Kenta has led strategy for brands like Samsung, American Airlines and Dunkin’ Brands.

Esports: Organized gaming competitions among professional players and teams. Linear TV: Television programming distributed through cable, satellite, or broadcast networks; includes VOD. Multichannel video programming distributor (MVPD): A service provider that delivers programming over cable, satellite, or wireline or wireless networks.

Most of those deals involve gamers, whose content drives lengthy engagement times. But Twitch is making a concerted effort to attract other types of live streamers, and that opens the door for unboxers and even fashion and beauty streamers to at least consider what that platform has to offer.

That made looking at memes the sixth-most cited digital activity of the 20 included in the survey, behind searching for coronavirus updates (68%), listening to music (58%), watching movies or shows (49%), watching funny videos (42%), and playing games on mobile (40%). Among 16- to 23-year-old respondents, looking at memes was the No. 3 activity, with 54% having done so on the day of the survey.

Digital advertising confounded the conditions of the past year or so and will attract more than three-quarters of total media ad spending in 2021—£19.23 billion ($24.66 billion). Video has been the biggest driver of digital spend during this time.

For instance, The Financial Times pointed out that a French gaming group was also encouraged to apply for use of CAID, along with several other international organizations. Apple is already climbing Mount Everest with app tracking transparency, and a loophole this wide would mean the policy starts off with no teeth.

The PCH diversified experience includes chance-to-win entertainment, free gaming and prize-winning opportunities that have translated well into the digital age, where we now operate a portfolio of cross-platform sites, apps, and commercial brands. Today, PCH is one of the largest direct marketers in the US, with nearly a billion-dollar commerce marketplace.

Short-form video and gaming were already pivotal for smartphone usage growth before the pandemic, and the stay-at-home measures simply accelerated their use. Douyin—China’s version of TikTok—and video sharing app Kuaishou, for example, both saw further increases in daily active users (DAUs) in February, compared with the same period in 2019.

Newer and more technical marketing executions around esports and gaming, wearables, augmented reality, and programmatic marketing favored agency relationships. Roughly one-quarter of respondents handled programmatic marketing solely in-house, while 30% used a hybrid model of brand-agency execution and 46% farmed it out entirely to an agency partner.

This led to increased listening on smart TVs, smart speakers, and gaming consoles. Pre-pandemic, about half of audio listening happened at home, but that figure rose to 70% in May, according to Edison Research. The share of audio listening on digital devices increased from 45% before the pandemic to 53% after.

Youdao Education, owned by gaming and music giant NetEase, provided free online classes to primary and secondary school students in Wuhan in the winter, and expanded these services nationwide in the spring.

When asked by the Angus Reid Institute and TVO in March 2019 about what devices are used in the home, parents indicated high usage across a wide range—smartphones, laptops, tablets, TVs and gaming consoles all were reported as being used by a majority of respondents.

The Wall Street Journal reported that Amazon is looking at selling ads on external streaming systems like Apple TV and Microsoft’s Xbox video game console. Verizon eliminated bundles that grouped together pay TV and internet services under long-term contracts. It now sells TV, internet and phone services as standalone products.