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    Article
     | 
    MAR 2, 2017
    The share of UK retail ecommerce deliveries to international consumers rose noticeably in January, a result attributed to favorable exchange rates.
    Article
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    MAR 1, 2017
    Out-of-home (OOH) advertising specialists and media agencies in the UK generally agree on the factors they consider “critical” for improving digital out-of-home (DOOH) advertising. But a recent study found a few issues where the two parties weren’t as neatly aligned.
    Article
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    FEB 28, 2017
    Traditional AM/FM radio increased its reach over digital alternatives in the UK in Q4 2016. Nonetheless, DAB—the heir apparent to FM in the country—did manage to up its share of radio listening by a small degree.
    Article
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    FEB 28, 2017
    AI adoption is still limited, but among retail marketers who do leverage the technology, many use it in their search or recommendation engine efforts.
    Article
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    FEB 24, 2017
    A recent study found that by providing customized communications to ad blocking users, large proportions could be persuaded to let ads in.
    Article
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    FEB 24, 2017
    Online businesses overtook food-related brands to become the UK’s biggest investors in TV advertising in 2016—a year in which UK TV ad spending recorded its seventh consecutive annual increase.
    Article
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    FEB 23, 2017
    UK ecommerce sales rose 12% year over year in January, helped by the highest average spending seen in that month since 2010. But growth has slowed since last year.
    Article
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    FEB 22, 2017
    Several of the UK’s biggest legacy print publishers will see their content distributed via Yahoo’s global newsfeeds under a freshly inked agreement.
    Article
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    FEB 21, 2017
    Amazon was the UK’s top retailer as ranked by paid search ad clicks on desktop in 2016, outpacing a pack populated largely by global travel and domestic retail brands.
    Article
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    FEB 17, 2017
    Amazon is reported to be prepping its own fashion labels for the UK market—a receptive audience for buying clothes online.
    Article
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    FEB 16, 2017
    Marketers think great content and a good reputation make for effective mailings. Consumers see it differently.
    Article
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    FEB 15, 2017
    Nearly 75% of UK internet users in a November 2016 survey said they had watched live TV at the time of broadcast in the past 12 months.
    Article
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    FEB 14, 2017
    Valentine’s Day has limited appeal in the UK, but spending was expected to rise by double digits among those who will buy gifts this year.
    Article
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    FEB 13, 2017
    Recent UK grocery sector sales data shows discount chain Aldi gaining market share, a reflection of discount stores’ rising popularity in general among UK grocery shoppers.
    Article
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    FEB 9, 2017
    eMarketer’s estimates for the ereader market in the UK show continued small gains throughout the forecast period.
    Article
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    FEB 8, 2017
    Surveys suggest that parents around the world, including in the UK, are doing little to curb kids’ internet activity. This does not come without repercussions, according to the organizers of this week’s Safer Internet Day.
    Article
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    FEB 3, 2017
    Females and young millennials lead the way when it comes to UK internet users’ time spent online via smartphone. But other groups aren’t far behind in a country where mobile internet activity has become the norm.
    Article
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    FEB 3, 2017
    Marketers looking to find fans of the annual Six Nations rugby tournament would do best to explore so-called dark social channels, according to a recent survey.
    Article
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    FEB 2, 2017
    Total media ad spending in the UK is predicted to increase 2.3% in 2017, but newspapers, magazines and direct mail aren't expected to contribute to that growth, according to the latest forecast from the Advertising Association (AA) and Warc.
    Article
     | 
    JAN 31, 2017
    The vast majority of retail sales in Great Britain were made in-store in 2016. But ecommerce's share of overall retail once again inched upward, helped by digital sales accounting for a greater share of business across store types.
    Article
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    JAN 30, 2017
    A significant share of B2B agencies in the UK are feeling less confident about their future growth since the UK voted to leave the EU. B2B publishers could feel the pinch.
    Article
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    JAN 27, 2017
    The new service opens the company's potential subscriber base to millions of homes without satellite dishes, and has the potential to stanch growing customer churn.
    Article
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    JAN 26, 2017
    A survey finds that consumers in the UK have high expectations for digital commerce, and a willingness to swap retailers if need be.
    Article
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    JAN 25, 2017
    It may be a myth that mothers are mobile-first in the UK. On the contrary, mothers with babies are spending a greater share of their online time connected via desktop and laptop than other UK internet users.
    Article
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    JAN 24, 2017
    The historically close ties between intelligence agencies in the US and UK is leading UK internet users to worry about US government access to their personal data under a Trump administration.