According to Digiday, Snapchat is experimenting with launching ads inside Minis, lightweight apps from third-party developers that are embedded into the chat section of its core app. Minis were first launched during Snap’s partner summit in June and currently include a Headspace meditation app, Atom’s movie tickets app, a Tembo study group app, and a Turbovote app that helps people register to vote.

Coinbase scaled 184 places to No. 2 on the App Store in under a day. This tactic could help brokerages attract customers who previously didn’t have an interest in trading. Provide Access to Investment Research. Digital brokerages can increase revenues by rolling out research services to their paid subscription tiers—and the demand is there.

Watching subscription over-the-top (sub OTT) video has become one of the most popular activities in the world, and the worldwide user numbers for sub OTT have become commensurately huge. Netflix remains a driving force in this digital transformation.

That move will make data tracking across apps more difficult, reducing mobile advertisers’ visibility into the activity that results from their advertising. The social networks also didn’t make as many of their own changes as we expected. In one example from August, Facebook removed some rarely used targeting options that were redundant or too granular.

Innovative mobile apps are integral to neobanks’ ability to attract new users and convince existing ones to purchase new products or pay for services. Here are three features that UK neobanks can roll out to differentiate their offering—in turn complementing their monetization push by driving user interest and engagement in all their offerings:. Set alerts for unusual account activity.

Bank account opening is bouncing back after a slump during the coronavirus pandemic, and digital account opening (DAO) activity in particular is poised to benefit from the surge.

(Outside the US and UK, this definition also includes such activities on other nonmobile devices.). Mobile time spent: Includes all internet and non-internet activities* on all mobile devices except for voice calls on the cellular network. Calls through Voice over Internet Protocol (VoIP) or video chat apps, such as Skype, are included.

But it’s not just trading activity as Robinhood’s user growth also took a hit. It saw “just” 660,000 new accounts, down from 5 million in Q2. Monthly active users also fell from 21.3 million to 18.9 million. The big takeaway: Robinhood's drop in revenues is industry-wide foreshadowing.

The most popular activities conducted via voice assistant are asking questions, checking the weather, and playing music. About a third of US voice assistant users reported regularly initiating those activities in a May 2021 study by Vixen Labs.

Extended reality (XR) technologies are still mostly related to gaming, entertainment, and social media, but their applications are evolving quickly as more consumers and businesses test out immersive experiences.

Data from a January 2022 data.ai (formerly App Annie) study shows sharp rises in time spent on mobile apps among Android users in 17 countries worldwide, including Indonesia and Singapore. (China—the lone exception—saw no increase in usage.). Triggered by lockdowns and social distancing, Southeast Asia mobile users started spending more time and doing more on their mobile devices.

Social networking accounted for the third-highest amount of average media time each day—and the highest for any specific activity—at 2:17. Some 88.0% of internet users polled had visited social sites or apps in the prior month. (GlobalWebIndex includes YouTube in its social network category, which tends to raise the level of engagement and time spent with social media overall.).

Many consumers start a whole range of basic activities via WeChat’s various interfaces, including straight-ahead shopping that has no social elements at all. These transactions typically play out via WeChat’s Mini Programs—hugely successful storefront style apps that live inside WeChat but emulate the experience of shopping directly on external ecommerce platforms.

It’s taking the lead from parent company ByteDance’s home country of China, where livestreaming is already a common activity among creators, brands, and ordinary social media users. TikTok has added livestreams to the For You feed, the main page that users see when they open the app. Livestreams appear among other videos in the feed, and users can tap through a call to action to watch the live video.

Consumer behavior followed suit: Digital adoption and/or time spent unexpectedly spiked for services like digital video, OTT subscriptions, messaging apps, health and fitness apps, and anything else users could enjoy at home. Meanwhile, digital services related to OOH activities, such as much of the sharing economy, saw usage dip significantly.

We expect growth to slow considerably for the remainder of the forecast period, as the market becomes more saturated and the easing of lockdowns causes more people to spend time outside of digital activities. Read More:. Entertainment Digital Ad Spend Will Rebound More than 20% in 2021. US Twitch Usage Accelerates amid Lockdowns.