These changes in behavior will push time spent with TV and the internet up sharply this year. For France, we increased our 2020 projection for TV time spent among TV viewers from a decline of 1.5% to an increase of 5.6%, as stay-at-home orders were in force for many weeks in Q1 and Q2.

More people are looking to digital media for news and updates during the pandemic. However, this is a highly challenging environment for advertisers. Most firms don’t want their ads showing up alongside depressing stories about the coronavirus and have added associated keywords to their block lists.

Buyers are not commuting, attending in-person meetings or traveling for business, which means increased time spent in front of the computer. In fact, increases in our April 2020 estimates for time spent on desktop aren’t exclusive to B2B. We predict a 5.3% uptick in desktop/laptop usage overall in the US this year.

Not only did it rank alongside the Echo Dot among Amazon’s top sellers on Prime Day, but it’s a Trojan horse for Amazon’s gambit in the media space. Media. Prime Video. Amazon has quietly emerged as a media powerhouse with assets like Prime Video and Twitch.

We expect a dramatic 28.5% increase in computing products and consumer electronics desktop ad spend in 2021, assuming that most companies—B2B and otherwise—will transition their employees back to the office next year and that time spent with desktops at work will return to normal. In the telecom industry, mobile ad dollars outnumber desktop ad dollars by well over 3-to-1.

The time spent viewing Stories is one factor behind the steady rise in time spent on Instagram overall. US users will spend 29.9 minutes per day on the app this year, up from 22.3 minutes in 2016, according to our April 2020 forecast. Instagram launched Stories in August 2016.

Having one key “Objective” as a company means everyone is able to prioritize tasks based on whether the time spent on that item will contribute to the greater growth and transformation effort. All employees have “Key Results” they are working toward that map to the very top in a tiered structure.

trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.

Frequency and time spent: Another aspect of usage that could present a challenge is the idea of frequency and time spent. Will the average consumer spend significant time listening to social audio—especially after the pandemic (finally) ends? Such activity is far more time consuming than absently thumbing through a feed while killing a few minutes of time.

And more than half of the time spent streaming (52%) goes to Netflix and YouTube, which depend on on-demand videos. Netflix and YouTube dominate viewership, but people’s attention is becoming more divided as new platforms emerge. We forecast that time spent with Netflix each day is growing, but its share of US daily video time peaked in 2019 at 27.0% and will decline to 25.7% by 2021.

It’s true that time spent on Facebook is declining, but that’s more likely a result of increased competition from other social networks and digital platforms, as well as broader issues with user engagement, than it is due to election fatigue. We forecast that US adult Facebook users will spend 33.2 minutes on Facebook per day this year, down from 33.9 minutes in 2019.