This Snapshot includes infographics illustrating our proprietary forecast on the US retail market’s online and offline sales, as well as where and what shoppers are buying and ad spend trends.

Worldwide revenues for big data analytics is forecast to grow by nearly 450% to reach $68.09 billion in revenues by 2025.

In this Meet the Analyst Webinar, Zia Daniell Wigder, senior vice president of content at Insider Intelligence, broke down our 2021 US retail and ecommerce sales forecast, and covered the significant shifts marketers will need to take into consideration for their in-store and ecommerce strategies long term.

In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, explained our latest forecast of US ad spending and the trends driving it.

In this On-Demand Meet the Analyst Webinar, our analyst dove into our latest US social commerce forecasts, and the areas poised for growth.

eMarketer senior analyst Jasmine Enberg, forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin discuss how COVID-19 could affect ad spending. What do we expect to happen? And what developments might get us to make revisions? They then talk about recent event cancellations, France's record fine of Apple and Starbucks' "to-go" model.

In yesterday's live podcast (broadcast on Clubhouse), we discussed the audio social network movement: the advantages, disadvantages, key players, and what marketers should consider. Tune in to the discussion with eMarketer principal analysts Debra Aho Williamson and Jeremy Goldman, and forecasting analyst at Insider Intelligence Peter Vahle.

eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior forecasting analyst Cindy Liu, and research analyst at Insider Intelligence Man-Chung Cheung to discuss cross-border ecommerce: What are the largest and fastest growing cross-border markets, which marketplaces are people buying from, and what are the main barriers to overcome when buying products from different countries?

Join us to hear eMarketer principal analysts Debra Aho Williamson and Jillian Ryan, vice president of forecasting Monica Peart, and senior analyst at Insider Intelligence Sara M. Watson—in conversation with Insider Intelligence senior vice president of content Zia Daniell Wigder and Sitecore CMO Paige O’Neill—in a live webinar centering on women in the workforce.

Go further: Review our recently released Facebook user forecast here.

We forecast that one-tenth of linear TV advertising will be sold programmatically this year. In just a three-year span, linear programmatic TV ad spending has more than doubled. Our linear programmatic TV forecast is a subset of our linear TV forecast. It does not affect our programmatic digital video numbers or our CTV numbers. How Did Our Forecast Change?

However, the platform’s annual growth rate will dip into the single digits through the end of our forecast period. 2021 was Instagram’s seventh straight year of double-digit growth in Latin America since we began covering the platform in 2014. But in each of the countries we forecast, its growth rate will fall off dramatically starting this year.

YouTube viewership will grow, if marginally, through our forecast, but the growth rates for each of Netflix, Amazon Prime Video, and Disney+ (which we have begun forecasting for the first time this year) will be larger. During the pandemic, SVOD service user growth was significant.

Go further: Read more about our ad spending forecasts for China in our report.

Our time spent forecasts take two different approaches. The first is creating forecasts that estimate average time spent among users of each media format that we study, meaning those who actually spend time with the medium. The second approach is forecasting average time spent with media among all adults in the population, regardless of whether they use a particular medium.

This year, digital video ad spending will surpass linear TV, one year ahead of our previous forecast. We have increased our digital video ad spending forecasts YoY, from $71.81 billion to $76.20 billion in 2022. To be clear, the amount of money spent on linear will still be considerable.

While our forecasts were finished prior to the release of companies’ Q1 2022 earnings, the factors that led to many disappointing results were accounted for, and we do not expect significant divergence from these forecasts in the near term. Total Media Ad Spending in Western Europe Will Near $150 Billion.