Ad revenues for short-video-sharing app TikTok and Chinese sister app Douyin will hit $31.66 billion this year to account for 5.3% of the global digital ad market.

While the specialized BNPL providers have an early mover advantage in integrating payments into the shopping experience, they will also have to contend with social platforms, such as Facebook, that are developing ecommerce-focused super-app capabilities and boast a far larger base of users. What this means for retailers:.

The solutions can help billers improve payment collection while giving customers a more efficient way to pay their bills.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abby Whitmer, vice president of ecommerce at BeautyBio, to discuss how the beauty brand is adjusting to iOS privacy changes, tackling supply chain issues as a medium-sized business, and lessons from this year’s holiday season.

The payments behemoth singled out digital wallets as a way to boost engagement going forward.

The opportunity: AR ecommerce is still nascent in China, but the technology is gaining traction among the country’s hundreds of millions of novelty-seeking online shoppers. It can help engage consumers and potentially improve sales conversions. AR is growing faster than VR in China—both in revenues and device shipments. AR currently generates less revenue than VR in China, but it’s growing faster.

The search and advertising giant already owns 10,000 miles of submarine cable and is investing $1 billion over five years in Africa to support “digital transformation” in the region, including a subsea cable to enable faster internet speeds. The subsea cable will connect South Africa, Namibia, and Nigeria, and St.

For now, advertisers are dipping their toes in the virtual reality realm more in preparation for the future than to take advantage of an already-ripe opportunity. But gaming activations also have short-term benefits for advertisers.

(Shoppers will also be able to return purchases at Amazon Style.). Focusing the store experience through the Amazon Shopping app will enable the retailer to gather a wealth of data about in-store shoppers. That information will bolster its ad business from both a targeting and measurement perspective. The bigger picture: Sales are far from the primary driver behind Amazon Style.

How stock shortages and supply chain issues impact digital advertisers

Prior to the pandemic, we expected search ad spending to grow by 14.4% this year as part of a trend of gradually slowing growth from 2018 through the end of our forecast period in 2024. When the pandemic upended those expectations, we revised our outlook in anticipation of a virtual halt to travel industry search spending. But as more information has come in throughout the summer and early fall about the pace of consumer ecommerce spending, we have again updated our estimates of search ad spending in 2020—this time, in a positive direction.

As retailers emphasize features like click and collect and digital wallets, co-brand cards can both tap ecommerce preferences and drive loyal spenders to the channel. For example, Walmart’s program offers a higher rewards rate for shopping online than in-store.

BNPL providers should prepare now for potential regulatory changes affecting credit reporting, customer creditworthiness, late fees, and more.

A tale of two growth trajectories: Slowing demand and growing digital ad and borrowing costs have quickly hindered many retailers’ growth trajectories. Take direct-to-consumer (D2C) ecommerce, where there’s a sharp dichotomy between established brands such as Nike and digitally native brands such as Peloton, Warby Parker, and the retail brands that Amazon aggregators like Thrasio purchase.

Instagram is already well penetrated among its core 18-to-34 demographic (it will be used by 68.0% of internet users ages 18 to 24 and 76.6% of those ages 25 to 34 this year), and although it has rolled out new features recently, such as shopping tools and the TikTok-like Reels, we think those will be less likely to bring new users than to keep existing ones engaged.

The $300 billion primary care market is being disrupted by nontraditional players. This report examines how the primary care landscape has changed, who these disruptors are, and why their business models are shaking up the status quo.

On today's episode, we discuss the reasons the metaverse will get held back and why it might not end up being the next version of the internet. Then for "In Other News," we talk about the main reason shoppers abandon their carts and why people buy things on Amazon. Tune in to the discussion with our analyst Andrew Lipsman.