These expectations are spurring new strategies around 5G-enabled cloud computing that will make their content available across a larger variety of connected devices. 5G will also benefit social platforms, including Facebook, YouTube, and Instagram, which serve as centralized hubs for video-based news and entertainment.

But they are competing for Gen Zers’ attention with new players like TikTok and other digital platforms like YouTube. Q: Which platforms are expected to grow? How fast? Among which demographic groups? A: All four international social platforms will continue to grow between 2019 and 2023. Instagram will be the fastest-growing social network in the US, with a user growth rate of 6.7% in 2019.

Specifically, 63% of US digital media professionals thought insufficient transparency with respect to media quality metrics was most likely to affect Facebook, followed by 31% who said the same of YouTube and 28% who cited Instagram. The difference in responses between Facebook and Instagram, when the two platforms use the same buying and reporting interface, is notable.

Ahead of LinkedIn, 91% of respondents invested in Facebook, followed by Instagram (69%) and YouTube (48%). A Social Media Examiner survey from January 2019 asked marketers worldwide how they planned to change their use of LinkedIn ads over the coming year. In line with the Hanapin survey, half said they had no plans to use LinkedIn for advertising, while 35% planned to increase spend.

It is important to note that the figures in this analysis exclude digital platforms, such as Facebook or YouTube, which are both major drivers of display advertising in Latin America. Brands.

Although American mainstays like Facebook and YouTube still command a sizable portion of the market, Chinese competitors are performing better in India than almost anywhere else outside of China. Notably, India is TikTok’s largest market worldwide. Most Indians do not have access to a desktop or laptop, and they will not for some time.

YouTube is indicative of the strong growth in in-stream advertising even against the current of a negative ad economy. We expect YouTube’s net mobile ad revenues to increase 16.8% to $1.88 billion. This is just $30 million below our pre-pandemic estimates. The pandemic’s effect on outstream video is more mixed.

Our VR user forecasts include both those who consume 360-degree photos and videos within desktop/laptop and mobile environments (including Facebook and YouTube), and those who use headsets (also known as head-mounted displays or HMDs). Several years ago, a larger percentage of VR users consumed 360-degree photos and videos than used headsets.

While people are still watching TV, I would argue that if we had the perfect measurements for streaming, we would see that more people are watching Netflix, Amazon Prime Video and YouTube than ever before.”. The role of video in social media’s rising importance during the lockdown has been particularly evident.

More than a decade ago, Google introduced AI-based automatic captioning on YouTube and followed up with captioned sound effects, including laughter, music, and applause.

Various livestreaming shopping features rolled out by YouTube, Facebook, and Instagram in 2020. TikTok isn’t as far along on features in the US, but it has huge potential. “[Livestreaming] is a space that is very vibrant and alive,” said Katie Puris, managing director and global head of business marketing at TikTok.

Looking ahead to 2021, mobile app tracker App Annie forecast that TikTok would have 1.2 billion monthly active users, putting it in the company of Facebook, Instagram, Facebook Messenger, WhatsApp, YouTube, and WeChat. App Annie defines an active user as a device having one or more sessions with an app. A person who is active on multiple devices would be counted as one user per device. US and Canada.

Last year, almost every marketer surveyed (95%) curated an organic content marketing presence on LinkedIn, more than they did on all other social platforms, including YouTube. LinkedIn was the most-used platform for paid content marketing as well, with 76% of respondents reporting such investments. Building an Organic Presence.

They were most likely to expect a relevant ad for a holiday gift to be seen on Facebook (43%), while YouTube (15%), Instagram (13%), and Pinterest (8%) also factored in. Pinterest isn’t as big as the other platforms, but it punches above its weight. Using aspirational imagery spanning certain retail categories makes it a powerful holiday marketing vehicle.

Per StreamElements data, there was a 45% month-over-month increase in livestreaming hours for the month of April 2020 on major gaming platforms such as Twitch, YouTube Gaming, and Facebook Gaming. High Impact: Video Game Viewers and Twitch Viewers. Watching videos of people playing video games is another activity that has spiked during the pandemic.

After hastily pulling the TV portion of the campaign when the tournament was canceled, Coldwell Banker restarted its marketing efforts in early April with ads on Facebook, Instagram and YouTube, according to a New York Times article.

When the 5WPR survey asked respondents to cite sources that influence their purchasing, comparatively few of those 55 and older included people they follow on social media, influencers on YouTube and podcast sponsorships. Even in an unexotic category like digital ads, boomers lagged far behind. Online reviews, by contrast, did have a strong boomer constituency.

Instagram’s COO Justin Osofsky told The Verge that Instagram wouldn’t initially take a cut of revenues but would eventually introduce a revenue-sharing program similar to that of YouTube. Giphy Acquisition. In May, Facebook acquired Giphy, an online database for animated GIF files, as part of the Instagram team.

This year, some manufacturers announced they are using AI to upscale HD and 4K video content to 8K quality and have committed to supporting video codecs that will enable 8K TVs to stream 8K content from YouTube. Still, the CTA expects these TVs to make up just 1% of total TVs shipped in the US this year. All Eyes on Foldables.