device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.

The biggest bumps in usage and time spent are likely to go to dominant SVODs, like Netflix, Hulu and Amazon Prime Video, and could even drive some subscriber additions.

One bright spot for entertainment, however, has been the increase in time spent with streaming services and gaming while consumers stay at home amid the pandemic.

The study also found that average time spent on TikTok among UK adults who used the app climbed to 22 minutes per day in August, the same time spent on both Facebook and Messenger that month by respondents who used those apps. In September, time spent on TikTok fell back to 20 minutes, versus 21 minutes for Facebook and Messenger.

As Canadians eventually go back to work, their time spent with TV will decline to pre-pandemic levels. However, Canadians could be left with a shortage of content. In March, film production companies across North America shut down operations. Due to the suspension in filming, Canadian networks could be left with a depleted schedule. OOH advertising will be even more directly impacted than TV.

; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Within our own community, this engagement is reflected in video completion rates, email opens or app installs, purchases, time spent, and interactions with free-to-play chance-to-win experiences that have been core to the Publishers Clearing House (PCH) brand promise for a half-century. They’re what ensure we achieve the ultimate engagement outcome.

Our research highlights the great importance of data privacy protections by social networks to ensure that user engagement data isn’t mishandled or misappropriated.”. A majority (53%) of US Facebook users at least somewhat agreed that the platform protects their data and privacy, but this was the lowest share of respondents among all platforms we measured.

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

Among Netflix users specifically, time spent on the platform will be at about 57 minutes per user in 2020. Although time spent on Netflix is rising, its share of daily video time will start to decline this year. Netflix’s share of daily video time peaked in 2019 at 27.0% and will decline to 25.7% by 2021.

Media conglomerates restructured their companies around streaming. What to look for in Q1 2021:. Our new forecast for subscription OTT revenues. The pandemic made viewers more reliant on streaming services, which stabilized CTV ad spending, allowed streamers to raise prices, and led media companies to reorganize themselves. Advertising.

It received heightened media attention during the onset of the pandemic, as many in-person esports tournaments were able to transition to entirely online events and resume gameplay faster than traditional sports, which were postponed for several months. The increased media exposure attracted some new viewers.

We’re trying not to react super aggressively,” said Nichola Perrigo, vice president and director of digital media. For those cutting budgets, the cuts will be deep—but may not be as bad as for other types of digital media.

Standard Media Index (SMI). Statistics Canada.

Trend No. 3: Time Spent on Facebook Will Hit a New Low. The lack of enthusiasm for Facebook Watch is one factor underlying a downward trend in time spent on Facebook. This year, the amount of time US adult Facebook users spend on the property will fall to 33 minutes (0:33) per day, from 0:34 in 2019, 0:36 in 2018 and a peak of 0:40 in 2016.

These changes in behavior will push time spent with TV and the internet up sharply this year. For France, we increased our 2020 projection for TV time spent among TV viewers from a decline of 1.5% to an increase of 5.6%, as stay-at-home orders were in force for many weeks in Q1 and Q2.