Article: More Gen Zers now use TikTok than Instagram in the US.

Its focus on attracting large and diverse businesses cushioned revenues and volume. Now, it's looking to BNPL, cryptos, and Cash App.

TikTok’s future may be uncertain in the US, but its UK operations continue to grow robustly despite security concerns. According to our latest UK social network forecast, the Chinese-owned video platform will have several milestone moments this year and next.

Millennials and Gen Zers constitute the bulk of mobile proximity payment users right now: Combined, they will make up 68.9% of users in 2021 and reach 71.4% by 2025, per our estimates. Unsurprisingly, groups already immersed in digital technology favor mobile payments.

Amazon is maneuvering to become a dominant player in direct-to-consumer healthcare services, beginning with its online pharmacy and telehealth services for its employees. It may acquire more healthcare delivery outlets, such as primary care and urgent care clinics. Entrenched industry players are watching carefully.

Banks could leverage alerts capabilities to build engagement among Gen Z customers (ages 18–20), laying the foundation for a lifetime loyal customer base. Respondents to our survey who are part of the mobile-first Gen Z demographic call five out of the seven alerts features “extremely valuable” more often than survey respondents overall.

While not in sterling financial shape, though, this generation has more money than the much-touted millennials or Gen Z. And though smaller than the millennial and boomer cohorts, some 65 million Xers—in midcareer and with bigger-than-average households—hardly constitute an insignificant market.

It’s strong in quantity for its user base, but the quality of its customer relationships may be a vulnerability: The proportion of Gen Z users who picked it as their primary bank fell between October 2020 and July 2021, Ron Shevlin noted, citing Cornerstone Advisors data.

In turn, adoption of these services has grown among consumers (particularly Gen Z and millennials, who are not using credit cards). That said, there’s a lot of room for growth. According to a February 2021 survey conducted for us by Bizrate Insights, nearly half of US adults polled said they had not used BNPL services at checkout and were not interested in doing so.

We estimate that 38.5% of Gen Z smartphone users in the US will transact via these apps. By the end of 2025, this proportion will be closer to 62%.”.

Once relegated to the children’s market, virtual characters are entering the mainstream in China. Fictional as these digitally rendered avatars may be, they hold real jobs, from pop star to influencer, to even news anchor. And they’re becoming increasingly interactive and humanlike, thanks to improvements in technologies such as AI, motion capture, and virtual reality (VR). Recent advancements in augmented reality (AR), in particular, have enabled virtual avatars to step out of social media and make live appearances alongside flesh-and-blood celebrities.