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  • Audio
     | 
    APR 13, 2021

    On today's episode, we discuss some digital audio developments from Spotify and iHeartMedia, how podcast advertising can add value, in-car audio entertainment, and what the first flavor of advertising on social audio platforms will look like. We then talk about what to expect from this years' Interactive Advertising Bureau (IAB) Podcast Upfronts, how people are approaching podcast moderation, and the market for podcasts created for children. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Peter Vahle.

  • Audio
     | 
    APR 5, 2021

    On today's episode, we discuss how stores will likely shape-shift, what happens to curbside pickup going forward, and how "virtual" shopping experiences are about to get. We then talk about whether "buy now, pay later" is sticking around, Amazon's emerging national grocery chain, and how Walmart+ is doing six months after launch. Tune in to the discussion with eMarketer director of forecasting Cindy Liu and analyst at Insider Intelligence Daniel Keyes.

  • Audio
     | 
    SEP 24, 2020

    eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu speak about innovations in ecommerce and how technology is creating a frictionless experience for online shoppers. They discuss the jump from fast to free shipping, what drone deliveries could potentially look like, and dive into the many facets of click and collect. They also explain the downsides of frictionless commerce and how businesses can overcome those hurdles.

  • Audio
     | 
    SEP 15, 2020

    eMarketer principal analysts Debra Aho Williamson and Mark Dolliver, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Facebook's recent decision on political ads and how brands can reach social users over the coming months. They then talk about Facebook's plans to limit ads on pages, how this year's events have changed Gen Z's relationship with brands, and why Americans still pay for live TV.

  • Audio
     | 
    JUN 2, 2020

    eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna at Insider Intelligence discuss the launch of HBO Max. How is it different from HBO's other products, can its content compete and do Americans want it? They then talk about Disney+ reaching 55 million subscribers, programmatic OTT being set to surge and a new merged entity called NBCUniversal Television and Streaming.

  • Audio
     | 
    APR 6, 2021

    On today's episode, we discuss how the "Big Three" are driving the digital rebound, what we can expect from TV, and a step change for radio advertising. We then talk about the importance of YouTube recommending products shown in videos, consumer awareness of the sunsetting on third-party cookies, and how much Apple's privacy changes could affect Facebook's ad revenues. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

  • Audio
     | 
    MAR 16, 2021

    On today's episode, we discuss what an out-of-home (OOH) advertising comeback will look like and which areas are driving growth. We also examine how OOH movie theater advertising could recover, the significance of March Madness's return, when people will want to attend sporting events again, and replacing "primetime" with something more personal. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and senior analyst at Insider Intelligence Ross Benes.

  • Audio
     | 
    OCT 19, 2020

    Traditionally, advertisers make big spending commitments to get the best deal on TV inventory. eMarketer principal analyst at Insider Intelligence Nicole Perrin speaks with fellow principal analyst Andrew Lipsman, senior analyst Ross Benes, and forecasting analyst Eric Haggstrom about why Procter & Gamble's chief brand officer Marc Pritchard thinks marketers don't benefit from this arrangement as much as those on the sell side do. They also talk about what's going on at Quibi, Apple TV+, and The Walt Disney Co.

  • Audio
     | 
    MAR 12, 2021

    On today's episode, we discuss how the coronavirus changed each generation, Twitter's ecommerce ambitions, what consumers want from brands one year into the pandemic, Virginia becoming the second state to enact a consumer privacy law, TikTok competitors from YouTube and Netflix, how to improve your art viewing experience, and more. Tune in to listen to the discussion with eMarketer principal analyst Jeremy Goldman, analyst Blake Droesch, and director of forecasting at Insider Intelligence Oscar Orozco.

  • Article
     | 
    JAN 7, 2020

    LinkedIn will grow faster than previously expected, according to eMarketer’s latest estimates. This year, we estimate that there will be 58.5 million adult LinkedIn users in the US, which will grow 6.2% to 62.1 million in 2020. By the end of the forecasting period in 2023, we expect there to be 68.8 million users.

  • Article
     | 
    SEP 25, 2020

    Programmatic podcast ad spending, which we are forecasting for the first time this year, is growing at a fast rate from a small base.

  • Video
     | 
    DEC 31, 2019

    eMarketer senior forecasting analyst Oscar Orozco explores our latest adoption numbers for Snapchat worldwide and the impact of face filters that went viral.

  • Report
     | 
    JUN 21, 2022

    What’s Included (and Not Included) in Our Upfront TV Forecast? Our upfront TV ad spending forecast encompasses TV ad spending resulting from the national primetime TV upfronts. This includes linear TV and digital video inventory that broadcast and cable networks sell during the upfronts.

  • Report
     | 
    MAY 18, 2022

    That amounts to $4.32 billion fewer ad dollars than under the previous forecast. These calculations were developed during the first half of March 2022, using currency valuations, survey data, sanctions information, business announcements, and GDP projections available at that time.

  • Report
     | 
    JUN 6, 2022

    Our time spent forecasts take two different approaches. The first is creating forecasts that estimate average time spent among users of each media format that we study, meaning those who actually spend time with the medium. The second approach is forecasting average time spent with media among all adults in the population, regardless of whether they use a particular medium.

  • Report
     | 
    MAY 18, 2022

    While our forecasts were finished prior to the release of companies’ Q1 2022 earnings, the factors that led to many disappointing results were accounted for, and we do not expect significant divergence from these forecasts in the near term. Recovery in the Ad Market Continues, with Double-Digit Growth in Digital.

  • Forecasts
     | 
    JUL 1, 2021
  • Report
     | 
    JUN 7, 2022

    Our time spent forecasts take two different approaches. The first is creating forecasts that estimate average time spent among users of each media format that we study, meaning those who actually spend time with the medium. The second approach is forecasting average time spent with media among all adults in the population, regardless of whether they use a particular medium.

  • Article
     | 
    JUN 15, 2022

    Mastercard expects shoppers returning to stores to be a key driver behind that growth, as its forecast calls for in-store sales to rise 8.2% YoY. Another important projection is the return of in-person events pushing up apparel sales 8.7% YoY.

  • Article
     | 
    MAY 23, 2022

    With many brands having pulled back from Russia, we have forecast new ad spending figures both within Russia as well as Central and Eastern Europe. Slowdown in view: We developed two ad spending forecasts for Russia and Central and Eastern Europe, using a scenario-based approach. Our “moderate” scenario is our official estimate, which shows a drastic decline.

  • Article
     | 
    JUN 27, 2022

    Keep reading: See our podcast listener and advertising forecasts in this report.

  • Report
     | 
    JAN 18, 2022

    In a condition that’s somewhat unique in Canada, we expect Twitter to remain in that position for the duration of our forecast. Behind the Numbers: eMarketer's Forecast Methodology.

  • Article
     | 
    MAY 27, 2022

    In our forecasts, YouTube ad spend isn’t broken down by device, so we can’t yet discern how much of YouTube’s ad revenues are attributable to CTV. Meanwhile, other ad-supported video-on-demand (AVOD) services in the UK are tiny in terms of reach. So, that leaves us with BVOD as our closest approximation to CTV in the UK.

  • Article
     | 
    AUG 19, 2021

    In Latin America, mobile commerce saw increased time spent as government-mandated lockdowns forced consumers indoors: Double-digit gains will continue through the end of the forecast period in 2025.

  • Report
     | 
    MAY 18, 2022

    Our latest forecasts for total media ad spending, digital ad spending, traditional media ad spending, mobile ad spending, display ad spending, and search ad spending in China. Plus, company-level forecasts for China’s largest digital advertisers. KEY STAT: In 2022, 81.5% of total media ad spending in China will go to digital.

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