Network operators are mostly planning to use these frequencies in high-trafficked locations, such as urban areas or event venues and stadiums. “Millimeter-wave services are designed for a world that will come back, including stadiums or big transit stations and busy urban streets and central business districts with loads of office workers,” said Ian Fogg, vice president of analysis at Opensignal.

It started as a curation of events, art shows, yoga classes and boot camps at our brick-and-mortar spaces. We brought that strategy with us when we opened stores in San Francisco and Manhattan Beach. Most recently, we opened in Fashion Island in Newport Beach, and then Del Mar late last year. Those stores do very well for us.

Besides connectivity, what were some other themes at the event? Sustainability was a hot topic this year. Companies are responding to people who want their tech not just to be useful, but to be purpose-driven and do something positive and beneficial for society and the planet.

PHD’s president Caroline Moul spoke with us about the right tone in messaging during trying times, what ad vehicles stand to gain for the balance of the year and how campaigns should build in flexibility in the event of a subsequent wave of the pandemic. How did brands react in the initial throes of the shutdown?

This report covers key events in the digital video industry based on data, trends, and business activity in Q3 2020. It includes updated forecasts for TV and digital video ad spending. It also contains inaugural forecasts for pay TV and virtual multichannel video programming distributors (vMVPDs), Disney+, ESPN+, and Apple TV+ viewers, and new breakouts for CTV demographics.

Digital display, especially video, could also benefit from the fact that live TV’s biggest events—sports—are canceled for the next few months at least. TV marketers have lost an important outlet for national branding campaigns and may put some of that spending toward digital channels.

Delivery intermediaries like DoorDash, Instacart, Shipt, and Uber will see strong US grocery sales through 2025 even as their growth in the category declines.

Hinge Health sets the stage for the future of virtual physical therapy: It acquired Wrnch to make its computer vision tech more accurate—a move that’ll help it reel in even more payer partnerships amid sky-high chronic pain spending.

In recent years, advertisers have questioned the relevance of the annual event, given their increasing focus on short- to medium-term TV placement optimization like that of digital media. Despite the pandemic and call from Procter & Gamble to sunset the TV upfronts, the event will likely continue for the immediate future.

On today's episode, we discuss how sports are consumed worldwide: Was viewership of the Olympics down outside the US, are digital platforms making any progress on sports rights, and what do we expect from future major sporting events? Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts research analyst Man-Chung Cheung and principal analyst Paul Briggs.

Salesforce Financial Services Cloud, for example, enables wealth managers to personalize interactions with clients by providing proactive tracking and event alerts reminding financial advisors to reach out to clients. Meanwhile, SimCorp offers an automated client communications solution that produces targeted client reports to explain the source of investment performance. Middle Office.

Upfront: Digital video ad spending committed in advance, including spending resulting from the TV upfronts events, the Interactive Advertising Bureau (IAB) Digital Content NewFronts, and other meetings throughout the year. Virtual multichannel video programming distributor (vMVPD): An MVPD that delivers service via the internet; interchangeable with “linear OTT” or “skinny bundle.”.

Any additional viewers these events attracted through linear TV did not count toward our definition of esports viewership. Still, even with a broader definition, esports has not garnered significant new interest. Only 15% of US adults surveyed in April 2020 by Morning Consult were interested in watching esports as an alternative to live sports.

Improved foot traffic shows that good malls still draw a crowd: While they may not have the trajectory of ecommerce, traditional retail is recovering, even amid ongoing delta variant concerns.

The alcohol company Pernod Ricard uses terrestrial radio to promote events it sponsors and drive brand awareness when launching new products, according to Simon de Beauregard, director of engagement for the Absolut, Malibu, Kahlúa, and Smithworks labels. “Terrestrial is harder to track as we cannot close the loop,” he said.

On today's episode, we discuss what an out-of-home (OOH) advertising comeback will look like and which areas are driving growth. We also examine how OOH movie theater advertising could recover, the significance of March Madness's return, when people will want to attend sporting events again, and replacing "primetime" with something more personal. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and senior analyst at Insider Intelligence Ross Benes.

Despite the return of some sporting events like NBA exhibition games and the MLB, marketers are delaying their planned ad spend.

China’s ad industry has long been digital-centric, and the events of 2020 have only exacerbated this trend. Despite many projections that China’s GDP will expand by upward of 8% in 2021, we forecast that OOH will be the only traditional media format to rebound in a meaningful way (up 6.5%).

Although 2021 will benefit from the shift of the Summer Olympics and other big events, TV will nonetheless give up most of its 2020 gains next year. And by 2022, we predict that its time spent total (3:24) will be back below where it was in 2019. That said, TV’s total will still be well above that of digital video throughout our forecast period.

Amazon’s move into podcasts creates the possibility for massive, networkwide deals: The platform’s recent content acquisitions point to how lucrative podcasts are as a vehicle for ads, even during the pandemic.

While the coronavirus pandemic has yet to reach its apex, it’s clear that mobile ad spend will fall significantly in the short-term, not rise as we expected in our most recent estimates.

With the coronavirus canceling most live industry events, B2B companies have reallocated some of their marketing dollars to digital ads, which have trended toward bigger screens.

More than eight in 10 consumers search for information online, and most of them conduct this activity on mobile devices as well as PCs. Many also now use even newer channels like visual and voice.

More Rx delivery companies are sidestepping insurance with low-cost meds: Sesame Care colaunched an online pharmacy that offers transparently priced and affordable ($5) prescriptions—but it’s not the only Rx delivery player doing this, and it’ll become even more commonplace as the federal gov’t turns up the pressure on pricing transparency rules.