JUN 14, 2021
Speaking of advertising, were there any specific channels where you saw a particular boost in engagement? Social was still very big for us in 2020. It still is, though we’ve seen efficiency drop quite a bit. But last year, CPAs [costs per action] dropped significantly, and then they started to climb, albeit not dramatically, through the end of the year.
DEC 3, 2020
And as retailers prepare for upcoming shopping events, they should certainly focus on this area to drive engagement—and ultimately sales. Brands should also be mindful of how much control they are willing to cede in the livestreaming experience.
DEC 11, 2019
These changes boosted engagement quite dramatically.”. Germany: Instagram, Snapchat and Twitter. While we are seeing a decline in Facebook users in Germany, other social networks like Instagram, Snapchat and Twitter are all gaining users. Instagram will grow by 10.4% this year to 17.7 million users. In 2020, there will be more users under 25 on Instagram than on Facebook.
MAY 6, 2021
Marketers can add clients or prospects to different group chats, via an invitation or QR code, to provide personalized engagement and push targeted content. “We’ve seen much higher response rates [for content shared in group chats] than for content pushed through an official channel, like a company account,” Chang said. The third was intracompany marketing communication.
SEP 28, 2020
Such features include letting marketers share content on a company page to create engagement and offering paid ads that help generate leads. Few would argue that LinkedIn is as feature-rich as other social media marketing platforms like Facebook and Twitter. But LinkedIn is closing the gap, and B2B marketers are starting to take note.
NOV 25, 2019
At the end of the contest, creators of the top three videos with the highest engagement were awarded free US Open gear. Macy’s. The department store kicked off the back-to-school shopping season by bringing its omnichannel “All Brand New” campaign to TikTok using the platform’s Hashtag Challenge.
DEC 12, 2019
Snapchat has outperformed expectations in 2019, due to new functionality and features that boosted engagement, and will continue to do well in 2020. In most regions, Twitter is used less than other main platforms—and growth is plateauing. Facebook Will Remain Top Dog, but Growth Is Slowing—or Turning Negative—in Several Markets.
MAR 4, 2021
Short-form video platforms have become a nexus of digital entertainment and commerce—aided by influencers (known locally as key opinion leaders, or KOLs) and livestreaming—where brands can drive awareness and purchase consideration through their followers and engagement. In fact, it’s such a powerful formula that even traditional ecommerce players have launched similar short-video functionalities.
MAR 18, 2021
“In the long run, 5G will enable incredibly immersive experiences with multisensory engagement, including feel,” TLGG’s Zimmermann said. “Ultimately, it will bring users closer to brands and products. Marketers and media will need to respond to these capabilities by developing the skill sets and harnessing the creativity needed to build these experiences for their customers.”.
NOV 20, 2020
This allows researchers to hook in a larger sum of patient data that's used to guide precise drug development and boost engagement with participants.
DEC 31, 2020
As of December, advertisers are also able to set what Snapchat calls “app conversions” as a new campaign objective, which focuses on in-app engagement. Marketer Takeaway: Direct-response advertisers have been key to Snapchat’s continued ad revenue growth during the pandemic.
JAN 29, 2021
This has likely contributed to sluggish premium growth over the last decade, and life insurers must address this retention risk in addition to encouraging increased engagement with their policyholders. Life insurers will invest in wearables and other connected devices to mine data to generate personalized insights about their customers and increase the frequency of communications.
AUG 20, 2021
Tiffany & Co. portrayed same sex couples in its advertising years ago—in 2021, it took support a step further by launching the entire category of men’s engagement rings. The Walt Disney Co. has a companywide strategy to accelerate inclusive marketing initiatives and align its internal culture with target customers.
JUN 2, 2020
It's not just about sales, it’s more of an engagement tool. Contactless delivery has also accelerated over the past few weeks. Do you think that will continue? There are a lot of people banking on contactless delivery, such as using self-driving vehicles and drones. The Shanghai government recently launched its 2021-2022 strategy in which contactless delivery is an important component.
DEC 8, 2020
As in the US, engagement among existing users has fallen as the pandemic has worn on. According to YouGov, 31% of Facebook users were using it more in July 2020, down from 37% in April 2020. Attitudes toward the value of Facebook in the UK have diminished over the past couple of years, while WhatsApp has become more important, according to research by AudienceProject.
DEC 9, 2020
Follow-up engagement will be more customized. The data derived from virtual events will give marketers more of an understanding into attendee behavior than ever before and create new opportunities to engage with their audience postevent.
SEP 2, 2020
“For example, a B2B marketer looking to acquire qualified leads using forms with 10 fields, or to engage decision-makers through a webinar, may see better engagement from desktop.”.
MAR 1, 2021
Brands should be more creative and find new platforms or formats to bolster that engagement. As major ecommerce platforms, including Alibaba’s Tmall and JD.com, sign up more luxury brands, have online luxury goods sales reached an inflection point in China? You’re seeing more brands, like Cartier or Vacheron Constantin, jump on board. Cartier joined Tmall just a year ago.
JAN 7, 2021
This could limit engagement and make direct providers’ solutions more popular. However, if retroactive providers can build awareness for their offerings on their own platforms, consumers could make purchases and plan to use their solutions even though they can’t actively choose to do so at checkout.
APR 23, 2020
We believe the gains that the social properties made in usage and engagement at the end of Q1 will linger into Q2, since most of the country will remain essentially locked down through at least early May. That, combined with depressed advertiser demand, will keep CPMs lower. Early April CPM checks show a few positive signs.
JUL 26, 2021
MAY 12, 2020
Total internet time per day will be 1:22, again demonstrating the centrality of the smartphone (and marginally the feature phone) in India’s digital media engagement. Behind the Numbers. Our methodology for our India time spent with media forecast is based on an analysis of 424 metrics from 79 sources.
FEB 10, 2021
Given how the pandemic boosted ecommerce engagement in much of the rest of the world last year, it is not inconceivable that other countries could soon find themselves making transformational leaps akin to China’s.
APR 21, 2020
Renewed interest in current affairs has driven increased engagement with news. According to Kantar, 33% of adults in France polled in March 2020 said they trusted TV news to provide information about the coronavirus—a much higher proportion than any other source.
AUG 26, 2020
Fun lenses will still help drive brand engagement, but features like try-on and location-based AR will provide more utility. AR still has its challenges, but it’s improving. Learning how to use it won’t be intuitive for some (i.e., not young) consumers, and trying on clothing is still a work in progress.