APR 13, 2020
But as COVID-19 impacts our nation, consumers’ engagement and buying habits are evolving and throwing marketers’ bulletproof plans into chaos.
MAR 23, 2020
eMarketer principal analyst Nicole Perrin discusses how the coronavirus will impact tourism. How will it change airlines, accommodation and travel-related ad spending? She then discusses what will happen to movie theaters and ride-hailing services as the pandemic takes hold.
JUN 12, 2020
This trend toward pay-for-performance models has persisted week over week, and we feel that this position as a primary sales and marketing channel will stick after the pandemic, having been put to the test during the most challenging of times. —Maura Smith, CMO, Pepperjam.
MAY 1, 2020
Neustar's Devon DeBlasio says that as brands step back and reevaluate marketing strategies during the coronavirus pandemic and beyond, they should also rethink the way they communicate consumer privacy and identity, given advancements in identity resolution.
APR 13, 2021
It's likely that a large portion of overall fraud losses were from digital fraud, considering the pandemic-driven surge in ecommerce. These losses come as 38% of US consumers in March 2021 reported being targeted by digital fraud in the past year—a 73% increase from March 2020, according to TransUnion. Of consumers who reported being targeted by digital fraud, 7% fell victim.
JAN 6, 2021
The coronavirus pandemic has fueled online shopping in China, helped create many first-time ecommerce buyers, and fostered new shopping behaviors. Shoppable livestream, online grocery, and local group buying are well positioned to gain further traction, even as travel restrictions have eased.
AUG 30, 2021
And earlier in the summer, it embarked on an acquisition spree, snagging retail tech startup Hero, discount shopping app Stocard, and others. These moves should help Klarna expand its retail network through platform enhancements—and draw in more customers at the same time.
JUL 7, 2021
., up to 30% of branches that the pandemic shuttered may never reopen. Canada: Branches remain a valuable asset to banks in Canada, but still are expected to drop from 86.5% in 2019 to between 82.6% and 84.5% in 2024. 23% of Canadian consumers say they’ll visit branches less often for transactions when the pandemic ends. What’s the new strategy?
MAY 18, 2021
Consumers leaned into online grocery and on-demand delivery services during the pandemic, but Marqeta conceded that as the pandemic subsides and Instacart’s and DoorDash’s businesses normalize, it could see a slowdown in growth. Square, another client, contributed to 70% of its net revenue in 2020.
JUL 20, 2021
The category grew 14.4% last year, as the pandemic put a strain on many marketers’ budgets. In 2021, we expect influencer marketing spend in the US to grow 33.6% to reach $3.69 billion in 2021. “In the early part of the pandemic, many marketers temporarily paused their influencer marketing campaigns,” said Jasmine Enberg, eMarketer senior analyst at Insider Intelligence.
SEP 21, 2020
The pandemic has caused the US automotive industry to reduce its digital ad spending by 18.2% in 2020. As car sales plummeted, dealerships closed, and manufacturing slowed, marketers backed off from performance initiatives and focused on branding efforts.
JUN 9, 2021
Following a strong Q1 fueled by government stimulus, we have increased our forecast for US retail ecommerce sales in 2021. US ecommerce sales are expected to grow 17.9% this year (higher than the 13.7% predicted in January 2021) to reach $933.30 billion. That pushes ecommerce’s share of total US retail sales to 15.3%, up from 14.0% last year. Ecommerce is now on track to surpass 20% of total retail by 2024.
APR 6, 2021
These technologies will likely play an important role in brick-and-mortar retail—the pandemic has made consumers more conscious of how they shop and pay, which may make them more likely to shop at stores that have this technology. Giving consumers more reasons to visit stores should help boost traffic.
NOV 2, 2021
In September, the company announced a global ecommerce hub for merchants called Shopify Markets and added B2B features to premium platform Shopify Plus last month. How we got here: Merchants trying to maintain the ecommerce growth they saw in 2020 are eyeing to foreign markets and cross-border commerce, and platforms like Shopify are trying to meet their demands.
JAN 27, 2021
APR 28, 2020
As shelter-at-home and quarantine measures keep consumers in China at home, brands ramped up their efforts to meet consumers' high expectations for digital services by offering free online tools and courses, streaming live events and adopting new ecommerce strategies.
FEB 23, 2021
DEC 16, 2020
This report describes how the pandemic, operating systems, and a new US president will affect mobile advertising.
APR 23, 2021
Though the tech was gaining traction before 2020, the pandemic was an inflection point: Increased precautionary behavior led some shoppers who moved away from credit cards to embrace BNPL as a lower-risk alternative that still offered some payment flexibility.
NOV 4, 2020
The UK is something of a global leader when it comes to retail ecommerce. As a proportion of total retail sales, only China will trump the UK in ecommerce sales penetration this year (41.2% versus 30.9%, respectively). The UK’s fulfillment and delivery infrastructure is, as one would expect, quite mature.
JUL 12, 2021
Summer activities and improved pandemic conditions likely led to more spending opportunities. How we got here: Last year, pandemic restrictions limited consumers’ spending opportunities, and many individuals curbed overall spending due to financial uncertainty brought on by the crisis.
OCT 11, 2021
Klarna can integrate Stocard into its app to support brick-and-mortar shopping through the holidays. The bigger picture: Digital-first BNPL players like Klarna may be bracing for stiffer holiday competition this year given how many banks and other financial institutions jumped into the BNPL ring recently.
DEC 21, 2020
DEC 10, 2020
The number of monthly Instagram users in Western Europe will rise by 17.0% in 2020 to 132.8 million. That’s more than three times higher than the growth rate we had predicted before the pandemic (5.2%) and equates to 19.3 million new users from 2019.
NOV 24, 2020
When the UK government announced a nationwide lockdown for November, the impetus for retail holiday ecommerce shopping was ratcheted up another notch, given that Black Friday shopping falls within this period.