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  • Audio
     | 
    AUG 13, 2019

    Principal analyst Lauren Fisher joins guest host and fellow principal analyst Nicole Perrin to discuss Amazon’s plans to offer video ad inventory to demand-side platforms dataxu and The Trade Desk. They also talk about our new programmatic fee estimates, Microsoft’s purchase of ad-tech firm PromoteIQ and Facebook’s offer to pay for news.

  • Article
     | 
    JUL 11, 2019

    As the relationship between brands and their partner agencies continues to evolve, more brands are looking to bring projects in-house, citing cost as a factor. For Cars.com, however, bringing digital media buying in-house was primarily motivated by the desire to have more control over data, though cost was another consideration.

  • Article
     | 
    MAY 15, 2019

    Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.

  • Article
     | 
    APR 23, 2019

    More than 72 million people in the US will listen to Pandora on a monthly basis in 2019, according to our latest forecast. That’s 35.4% of all digital audio listeners in the country.

  • Article
     | 
    APR 18, 2019

    One way marketers can get a more clear view of their customer’s journey is by creating a data warehouse that centralizes marketing data across various channels, said Chris Wexler, senior vice president of media and analytics at ad agency Cramer-Krasselt.

  • Article
     | 
    APR 16, 2019

    Brands are auditing their agencies to verify how their businesses operate, but some agencies have pushed back against audits. Ali Plonchak, managing director of digital strategy and integration at ad agency Crossmedia, said that agencies should embrace audits because they facilitate transparency, which brand clients demand more of.

  • Video
     | 
    APR 11, 2019

    In today’s “eMarketer Daily Forecast” video, senior director of forecasting Monica Peart tees up the numbers for Amazon’s ad business. Tune in.

  • Article
     | 
    JUL 23, 2020

    Video now makes up 25.8% of all digital ad spending. For each of the past five years, video topped all other digital formats in annual growth. Video’s ascendance in Canada took years to develop.

  • Article
     | 
    MAY 3, 2019

    Amazon’s US digital ad revenues will grow 53% in 2019, as it continues to steal share from the Facebook-Google duopoly. That will amount to $3.92 billion in incremental US ad revenues this year, or 82% of Amazon’s worldwide total. And nearly half (43.9%) will come from mobile ad spending.

  • Article
     | 
    SEP 29, 2020

    While growth in CPG digital ad spend won’t be spectacular in 2020—an increase of 6.6% year over year—it will represent steady performance under challenging conditions.

  • Article
     | 
    JUL 7, 2020

    Digital ad spending will remain relatively flat this year, growing 0.3% to reach £15.08 billion ($19.25 billion). However, it is the only major medium that will see growth in advertiser spending in 2020, accelerating its share of the total UK ad market. Although digital will gain 5.6 percentage points in market share this year, that trend will pause next year as traditional media bounces back.

  • Chart
     | 
    JAN 5, 2021
  • Chart
     | 
    JAN 5, 2021
  • Video
     | 
    AUG 6, 2019

    eMarketer junior forecasting analyst Nazmul Islam breaks down our display and search ad spend numbers and explains why video is a large component of display’s growth in Canada. Watch now.

  • Video
     | 
    OCT 31, 2019

    eMarketer forecasting analyst Eric Haggstrom tees up our latest ad spend estimates for Yelp, which is already seeing an impact now that ad partners are no longer locked into long-term contracts. Watch now.

  • Video
     | 
    OCT 29, 2019

    eMarketer vice president of forecasting Monica Peart walks through our latest ad spend numbers for Google, Facebook and Amazon.

  • Article
     | 
    MAR 13, 2020

    While it will still take some time for marketers to return to their previous levels of digital ad spending, consumers are optimistic about brands that continue to spend on advertising. According to a November 2019 poll conducted by local market research company Cadem, the vast majority of internet users ages 18 to 70 in Chile seemed to be OK with brands doing so.

  • Article
     | 
    JUN 15, 2019

    In the past month, different anti-fraud vendors and researchers have concluded that ad fraud in digital marketing is lessening while also seemingly getting much worse than previously believed. So why the disparity?

  • Audio
     | 
    MAR 19, 2020

    eMarketer senior analyst Jasmine Enberg, forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin discuss how COVID-19 could affect ad spending. What do we expect to happen? And what developments might get us to make revisions? They then talk about recent event cancellations, France's record fine of Apple and Starbucks' "to-go" model.

  • Video
     | 
    MAR 17, 2020

    eMarketer senior analyst Jasmine Enberg analyzes the impact of the coronavirus pandemic on eMarketer's worldwide ad spending forecast. She considers supply chain disruptions, the effect of social distancing and the likelihood of a global recession or economic rebound.

  • Video
     | 
    NOV 12, 2019

    In this Meet the Analyst Webinar, eMarketer principal analyst Nicole Perrin discussed how much these programmatic fees cost, explores (the lack of) programmatic transparency and dives into how advertisers are approaching the infrastructure underlying more than 80% of their display spending.

  • Article
     | 
    MAY 30, 2019

    As the amount of advertising that is bought programmatically continues to rise, header bidding has become a go-to ad-selling tactic for publishers. But header bidding’s adoption on mobile has been limited by implementation issues and confusion over how the technology works.

  • Article
     | 
    MAY 20, 2019

    Research firms and vendors have varying methodologies and definitions for ad fraud, which creates divergent forecasts. Estimates of recent annual losses to digital ad fraud range from $6.5 billion to $19 billion. Some of the most definitive statistics come from anti-fraud vendor White Ops and advertising trade group the Association of National Advertisers (ANA).

  • Audio
     | 
    APR 9, 2019

    With Sizmek’s bankruptcy in the news, it’s a great time to learn why payments are such a big deal in the programmatic display ecosystem. In this latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin talks with Will Luttrell, CEO and founder of programmatic advertising transparency firm Amino Payments.

  • Article
     | 
    OCT 23, 2020

    Pandemic Causes Media and Entertainment Digital Ad Spending to Decline Despite Uptick in Streaming and Gaming. eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation. For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to Chart of the Day.

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