By demographic, women were slightly more likely to be using social media more, and so were younger adults. Increased usage of social media is a silver lining to the fragile situation that many social media marketers and the social properties have found themselves in at the start of Q2.

Access to food—healthy food, in particular—has been a challenge for many people across the globe. And the pandemic has only escalated the issue further.

This report will take a look at the key digital habits and personas across age groups in Canada.

This report breaks down the essentials of B2B branding and provides best practices and case studies for B2B companies of any size, young and old, across sectors.

With many screen-time rules in abeyance and distance learning replacing in-person school, teens and younger school kids are reaping the benefits but also seeing the limitations of what digital technology can do for them.

“We have a practical mix of general market buys to capture a broad audience of women ages 35 to 54. And then we add more [direct-response] driven TV elements across different peers based on network scale and reach and performance.”.

In June 2019, more than 61% of female mobile phone users in the EU-5 searched for user-generated content on social media before buying cosmetics digitally, according to Photoslurp and Zinklar. In France and Italy, that share was over 73%. There’s no question that momentum is building for social commerce.

The biases can be inadvertent, such as a computer vision program that works less well at identifying minorities or women due to skewed training sets of photos. They can also be insidious, such as programs that reinforce racist home lending practices based on redlined historic data.

Attributing revenues to marketing touchpoints is one of marketers’ most challenging yet vital tasks. Read on to learn how marketers are approaching the journey to holistic attribution.

Even among females (a prime target audience) and younger adults (again, a prime target audience), a significant portion of respondents were not interested in the idea. Pre-pandemic, some consumers were showing interest in using AR to try on cosmetics.

The 2019 holiday season capped a tough year for physical retailers in the UK, with brick-and-mortar sales down for the second year running. However, strong gains in retail ecommerce sales meant that overall, retail sales saw growth during the season.

The 2020 US holiday season, set amid the backdrop of a pandemic-driven consumer economy, will see an unprecedented shift to ecommerce.

Connected vehicles are changing how people think about mobility. They also have important implications for marketers, who are experimenting with ways to tap the data they produce to engage consumers and drive new revenues.