Report
| NOV 12, 2021
Our Take: Gen Z’s racial, ethnic, and sexual diversity are already influencing everything from clothing and food trends to how goods are purchased and paid for. Their continued and unyielding demands for diversity, equity, and inclusion (DEI) will force companies to develop and market products and services that appeal to larger swaths of the population and reflect diversity-affirming values.
Report
| NOV 12, 2021
It also found 35% of Gen Z and 37% of millennials were willing to invest sustainably even if it meant lower returns (Vise, September 2021). 51% of female college students worldwide identified green and sustainable investing as the trend with the biggest investment potential in 2021.
Article
| NOV 23, 2021
The trend: Hospital staffing shortages will likely get worse throughout the next year for two key reasons: vaccine mandates and worker burnout. The CMS is requiring healthcare facilities to vaccinate their workers by January 4, 2022. As a result, large health systems like Cleveland Clinic have already mandated their employees get the vaccine to remain employed at their organization.
Article
| NOV 22, 2021
Building foundries in key countries follows a global trend to decentralize chip production from supply chains rooted in Taiwan and China. TSMC, the world’s largest chipmaker, is looking to Arizona, Germany, and Japan for its future plants, ostensibly to serve the burgeoning electronics and automotive industries in those areas.
Chart
| OCT 21, 2021
Article
| DEC 6, 2021
Blockchain technology and trends change quickly, but securities laws do not. Regulators are moving toward formal rule-making with their usual deliberation. They’ve picked up the pace a little—working in “policy sprints,” in Agile methodology—which has led Morgan Stanley analysts to predict they’ll hand down guidance sooner than expected.
Video
| NOV 5, 2021
Understand the trends and data needed to achieve a unified view of your customers. Rethink the training and skill set needed to develop your marketing team—and retain talent. Presenter:. Emily Fultz is product marketing manager at Salesforce, leading the thought leadership and content strategy for Marketing Cloud.
Article
| JAN 27, 2020
The practice of fast fashion—mass producing trend-inspired clothing at inexpensive rates—came to prominence in the past decade. However, environmentalists have been critical of fast fashion for contributing to textile manufacturing pollution and encouraging consumers to buy and discard clothes as quickly as trends change.
Article
| NOV 10, 2021
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. For the first time, in 2021, Instagram will pull in more US ad revenues ($26.46 billion) than the core Facebook platform, its ad marketplace, and Messenger combined ($23.84 billion).
Article
| DEC 15, 2020
It’s part of providing a frictionless checkout experience, whether on social or elsewhere—another important trend for 2021. Learn from abroad. Social commerce (including checkout) is already a big business in China, thanks mainly to the popularity of catch-all app WeChat.
Report
| MAR 16, 2021
The pandemic has unleashed a surge of digitization in banking—a trend set to continue even in the post-pandemic era. Infection risk and social distancing have encouraged an increasing number of consumers to overcome their reluctance to manage their finances through online channels.
Video
| JAN 18, 2022
Find out how brands are taking an active approach as data privacy regulations materialize
Article
| NOV 19, 2021
Related content: If you want to learn more about co-brand cards and emerging trends in the space, check out “The Co-Brand Credit Card Report.”.
Article
| NOV 29, 2021
Insider Intelligence talked with Justin Morcelle, chief marketing officer at KeyBank, about how he defines his role and responsibilities; how trends are shaping his strategic priorities; and how a changing consumer and competitive environment is fundamentally changing the CMO role. The following has been edited for brevity and clarity.
Article
| NOV 8, 2021
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. The triopoly of Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019.
Report
| APR 5, 2022
Private label brands have taken on increasing importance in retailers’ arsenals on the heels of positive consumer sentiment. This report looks at how retailers can use store brands to bolster their product assortment and thus increase their margins.
Interview
| NOV 8, 2021
Young people drive the trend. Older people are getting the message. These days, you see celebrities talking about thrifting—Christian Siriano presented a runway line at New York Fashion Week that has used clothing in it, and thredUP partnered with the costume designer of “Gossip Girl,” Eric Daman. These trends are encouraging people to give secondhand a second look.
Anthony Marino
President
thredUP
Article
| AUG 18, 2021
Twitter and other tech giants face corporate culture rifts: Reports of employee dissatisfaction at Twitter follow similar news from other major players, all during a tightening market for knowledge workers.
Report
| FEB 16, 2022
Ranks of new customers are dwindling, jeopardizing US robo-advisors' ability to attract new wealth. This report details how robo-advisors can expand into new products and services to boost customer acquisition and revenues.
Article
| NOV 5, 2021
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Just 7% of US adults are very likely to use buy now, pay later (BNPL) services this holiday season.
Report
| MAR 19, 2020
Digital transformation isn’t some passing trend. More than three-fourths of US companies are in the process of digital transformation, according to September 2018 research from end-to-end ecommerce platform AppDirect. And nearly seven in 10 executives polled believe that only businesses that digitally transform will survive over the next five years.
Audio
| MAY 21, 2021
On today's episode, we discuss how Facebook is handling Apple's iOS14.5 update, its new 'Neighborhoods' feature, whether people will want to listen to podcasts on the blue app, organic marketing losing its shine on the larger social media platforms, what the Facebook Oversight Board's landmark ruling means, a balancing miracle, and more. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson, senior analyst Sara M. Watson, and analyst at Insider Intelligence Blake Droesch.
Video
| DEC 3, 2020
Toni Schmelzle, senior marketing manager, team lead, US SMB acquisition at SAP Concur, talks with Rimma Kats, executive editor at eMarketer, about how the company shifted their strategy without the impact of bad data.
Audio
| SEP 30, 2020
John Durham, CEO and managing director of Catalyst SF, a brand strategy firm, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss political marketing versus all other marketing, the best cities worldwide for business, and how his marketing and teaching careers compliment each other in his business and personal growth.
Audio
| AUG 26, 2020
Andreas Cohen, founder and chairman of I-COM Global, a forum for digital leaders, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss community building in a post-pandemic world, how attribution is evolving and AI's role in digital marketing.