“It could be something as simple as, “Hey, I'm headed to a clothing store at a mall, show me an ad for a 10% off coupon if I bring that coupon into that store that day,” Flessner said. “That's a very simple thing that can be done today that would get very good clickthrough rates because it's relevant and contextual.”. Key Takeaways. Today’s connected vehicles generate unprecedented amounts of data.

Ecommerce sales surged across the board, including in already popular categories like apparel and accessories (+22.2%), as well as books, music, and video (+29.4%).