We forecast that mobile will account for nearly two-thirds of total digital ad spending in Latin America this year. Advertisers in the region have drastically shifted their spending to prioritize this format. According to Latin American mobilemarketing agency Logan, mobile ad spending share for video has more than tripled over the past two years, from 7.2% in 2016 to 25.0% in 2018.
Google gets health data deal with a top dog provider: The Big Tech co linked up with HCA Healthcare to boost its health records—though this cracks open another chance for Google to lock in its hold in healthcare, it’ll still contend with patient privacy concerns.
Companies employing SMS marketing tend to either be innovators, early adopters, or simply have less loyalty to other channels like email. Interviews with marketing executives revealed that most who are not currently utilizing SMS are watching the space closely or in the planning stages of adding those capabilities to their marketing tech stack.
The average time spent per day with mobile was 2:05—a full hour less than the 3:05 spent each day with desktops/laptops and tablets, and also less than time with broadcast TV (2:16). Web users continue to resist the appeal of some newer digital devices, partly because of data privacy and security concerns.